# Snow Cone-Flavored Kombuchas Jiant's Fifth Hard Kombucha Release Reinvents an Icy Summer Treat By Laura McQuarrie | Published 2022-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-kombucha References: [bevindustry](https://www.bevindustry.com/articles/95026-summer-snowcone-hard-kombucha) & [jiantkombucha](https://www.jiantkombucha.com/home)  The newest flavored kombucha from [Jiant](https://www.trendhunter.com/trends/seasonally-inspired-hard-kombucha) is the brand's fifth hard kombucha release and it joins the seasonal series as a Summer Snowcone flavor. This hard kombucha flavor crated for summer enjoyment taps into the flavors of [berry lemonade hard kombucha](https://www.trendhunter.com/trends/healthade-ginger-lemon-berry) with influences from a nostalgic frozen treat. The canned hard kombucha artfully blends organic Dragonwell Green Tea with sustainably-sourced honey, organic strawberry puree and organic blueberry juice, plus organic lemon juice. Altogether, the 5% ABV beverage shares a taste of something refreshingly different for fans of kombucha, alcohol-spiked drinks and grown-up lemonade. The whimsical new flavor inspired by a variation of shaved ice can be found in packaging that's boldly colored and bright, conveying the many fresh and fruity flavors of the hard kombucha inside. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 58% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Summer-inspired Kombuchas:** The combination of seasonal fruits and nostalgic treats creates an opportunity for brands to innovate and cater to summer tastes with alcoholic kombuchas. - **Hybrid Alcoholic Beverages:** Mixing up unique flavors to create new alcoholic drinks like hard kombucha disrupts traditional beverage categories and appeals to consumers seeking novel and adventurous tastes. - **Artisanal Canned Drinks:** Canned hard kombucha offers a convenient and portable way for brands to showcase artisanal/organic ingredients and differentiate themselves with packaging design. ### Who This Affects Most - **Alcoholic Beverage Manufacturing:** Incorporating creative and unexpected flavor profiles into alcoholic beverages like kombucha offers an opportunity for manufacturers to appeal to new audiences and increase sales. - **Health/wellness Industry:** Alcoholic kombucha allows brands to tap into the growing health-conscious market and provide a healthier alternative to traditional sugary alcoholic beverages. - **Packaging Industry:** Creative and unique packaging design can add value to artisanal canned drinks like hard kombucha, and packaging companies can help brands stand out on shelves with bold and appealing designs. ## Related on Trend Hunter - [Peachy Hard Kombuchas](https://www.trendhunter.com/trends/jiant-hard-kombucha.md) - [Nostalgic Hard Cherry Limeades](https://www.trendhunter.com/trends/hard-cherry-limeade.md) - [Spicy Pomegranate Kombuchas](https://www.trendhunter.com/trends/seasonally-inspired-hard-kombucha.md) - [Jalapeno-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/jalapeno-hard-kombucha.md) - [Purpose-Driven Hard Kombuchas](https://www.trendhunter.com/trends/citrus-safari.md) - [Blueberry-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/blueberry-hard-kombuchas.md) - [Peach-Flavored Hard Teas](https://www.trendhunter.com/trends/kyla-peach-bellini.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md)