# Festively Flavored Jelly Beans The Holiday Favorites Jelly Beans Taste Like Seasonal Treats By Laura McQuarrie | Published 2017-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-jelly-beans References: [sandiegouniontribune](http://www.sandiegouniontribune.com/lifestyle/food-and-cooking/sns-dailymeal-1857710-holidays-jelly-belly-s-holiday-flavors-have-your-dessert-needs-covered-111317-20171113-story.html) Pumpkin pie, candy canes and hot chocolate are some of the seasonal treats that people most look forward to enjoying during the fall and winter season and they are also represent some of the flavored jelly beans that can be found in Jelly Belly's Holiday Favorites Jelly Bean Gift Box. The set includes five fun flavors that are said to "capture the essence of most wonderful time of the year." Alongside the classic holiday flavors, the set also includes some unexpected additions like eggnog and tart, yet sweet cranberry sauce. The [holiday confections](https://www.trendhunter.com/trends/festive-chaos-of-gummy-candy) from Jelly Belly are perfectly packaged for gifting or for serving as part of one's holiday entertaining festivities. As [seasonal flavors](https://www.trendhunter.com/trends/5-hour-energy-2) hold a very special place in the hearts of many consumers, these [novelty jelly beans](https://www.trendhunter.com/trends/colonels-favorite-jellybeans) help to create an emotional connection with consumers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Flavored Confections:** Expanded flavor profiles for seasonal candy and confections offer disruptive innovation opportunities for other companies in the industry. - **Novelty Gift Packaging:** Innovative holiday packaging designs can create a shareable social media moment for consumers, driving brand engagement. - **Emotional Food Marketing:** Creating emotional connections through holiday flavors can add value to food experiences and strengthen brand loyalty. ### Where This Applies - **Candy and Confectionery:** Companies in the confectionery industry can leverage seasonal flavors to differentiate their products and appeal to consumers during the holidays. - **Packaging Design:** Packaging design firms can help confectionery companies create innovative packaging concepts that capture the spirit of the season. - **Food Marketing and Advertising:** Food marketing and advertising agencies can help food brands build emotional connections with consumers through holiday flavor profiles and messaging. ## Related on Trend Hunter - [Artisan Flavor Jelly Beans](https://www.trendhunter.com/trends/the-jelly-bean-factory.md) - [Magical Jelly Bean Products](https://www.trendhunter.com/trends/jelly-belly-harry-potter.md) - [Easter Jelly Bean Desserts](https://www.trendhunter.com/trends/jelly-bean-dessert.md) - [Branded Holiday Candy Collections](https://www.trendhunter.com/trends/frankford-candy-holiday-collection.md) - [Festive Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-holiday-collection.md) - [Globally Inspired Jelly Beans](https://www.trendhunter.com/trends/desserts-of-the-world.md) - [Coffee-Flavored Jelly Beans](https://www.trendhunter.com/trends/coffee-flavored-jelly-beans.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Seasonally Flavored Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-2.md)