# Summery Java Brews The New High Brew Coffee Flavored Ice Coffee Line is Delicious By Farida Helmy | Published 2014-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-ice-coffee References: [thecoolector](http://www.thecoolector.com/high-brew-coffee/) & [highbrewcoffee](http://www.highbrewcoffee.com) With hot summer days quickly approaching, make sure you stock up on the new flavored ice coffee High Brew Coffee series for a delicious start to your day -- or something to perk you up on a humid afternoon. Perfect for the days you need a [refreshing pick-me-up](https://www.trendhunter.com/trends/black-rock-coffee-bar-sweet-summer) at school, the office or even at home, the High Brew Coffee line has an array of yummy brews for whichever mood you're in. Coming from Austin, Texas -- where temperatures soar way up high -- the flavored ice coffee range is both impressive for its visually aesthetic branding and packaging, and for itsscrumptious flavors like Salted Caramel, [Double Chocolate Mocha](https://www.trendhunter.com/trends/hersheys-cold-brew-mocha-latte) and Mexican Vanilla. What makes High Brew Coffee even cooler is that they only use 100% fair-trade Arabica beans and each can has only 60 calories each! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Flavored Ice Coffee Craze:** As demand for flavored ice coffee rises, there is an opportunity for new entrants to create unique and visually aesthetic branding and packaging for their products. - **Low-calorie Beverage Revolution:** There is a growing demand for low-calorie beverages like High Brew Coffee's line, which presents an opportunity for companies to create more delicious, low-calorie options. - **Fair-trade Focus:** The emphasis on incorporating ethical practices, like using 100% fair-trade Arabica beans, can attract consumers and lead to branding differentiation. ### Where This Applies - **Beverage Industry:** In the beverage industry, companies can take advantage of the popularity of flavored ice coffee and create their own unique products for consumers. - **Packaging Industry:** As brands emphasize the visual aesthetic of their packaging, there is an opportunity for companies in the packaging industry to offer unique, visually appealing options for products like flavored ice coffee. - **Fair-trade Industry:** As more consumers pay attention to ethical practices, companies in the fair-trade industry can provide more options for fair-trade Arabica beans, and promote their use in products like High Brew Coffee's ice coffee line. ## Related on Trend Hunter - [Summer Brewed Iced Coffees](https://www.trendhunter.com/trends/Brewed-Over-Ice-Coffee.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md)