# Marmite-Flavored Popcorn Joe & Seph's Flavored Gourmet Popcorn Blends Sweet and Salty Tastes By Laura McQuarrie | Published 2016-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-gourmet-popcorn References: [trndmonitor](https://trndmonitor.com/snack-spotlight-joe-sephs-marmite-popcorn/) & [joeandsephs](https://www.joeandsephs.co.uk/pouches/marmite-popcorn) The expansion of foodie culture has inspired the creation of many new flavored gourmet popcorn types, including Marmite Popcorn from [Joe & Seph's](https://www.trendhunter.com/trends/joe-sephs-popcorn-flavors). Each batch of this family business' popcorn is handmade in London by a team of pastry chefs. This popcorn snack blends caramel and official Marmite to create a [sweet and salty blend of flavors](https://www.trendhunter.com/trends/sweet-and-salty-popcorn). Consumers are now looking for more interesting flavor combinations like this one that go beyond one-note flavors with alternatives like [unusual spicy-sweet](https://www.trendhunter.com/trends/proper-x-netflix-chilli-caramel-popcorn) or sweet-and-sour variations. Other unconventional flavored gourmet popcorn snacks from Joe & Seph's include Goats Cheese & Black Pepper Popcorn and Strawberries & Cream Popcorn, providing plenty of variety for those who prefer interesting combinations of salty, sweet and savory flavors. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavored Gourmet Popcorn:** The trend of flavored gourmet popcorn offers opportunities for businesses to create unique and unconventional combinations of sweet, savory, and spicy flavors. - **Unusual Flavor Combinations:** Consumers' desire for interesting flavor combinations presents opportunities for businesses to create popcorn snacks with unconventional spicy-sweet or sweet-and-sour variations. - **Handmade Artisan Popcorn:** The rise in demand for handmade artisan popcorn provides an opportunity for businesses to showcase their craftsmanship and quality through unique flavor blends. ### Where This Applies - **Food Manufacturing:** The trend of flavored gourmet popcorn opens up new opportunities for food manufacturers to experiment with unique flavor combinations and attract foodie consumers. - **Snack Industry:** The growing demand for unusual flavor combinations in gourmet popcorn creates a disruptive innovation opportunity for the snack industry to meet evolving consumer preferences. - **Artisan Food Production:** The handmade artisan popcorn trend allows businesses in the artisan food production industry to differentiate themselves by offering unique flavor blends that appeal to discerning consumers. ## Related on Trend Hunter - [Bakery-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/joe-sephs-popcorn-flavors.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Movie-Inspired Popcorn Products](https://www.trendhunter.com/trends/popcorn-shed.md) - [Gourmet Kettle Corn Snacks](https://www.trendhunter.com/trends/belles-gourmet-popcorn.md) - [Asian-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/tochi.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Festive Biscuit-Flavored Popcorns](https://www.trendhunter.com/trends/popcorn-kitchen-gingerbread.md) - [Pickle-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/pickle-flavored-popcorn.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md)