# Beer-Flavored Gelato Desserts Peroni Collaborated on a Uniquely Flavored Gelato for Beer Day By Laura McQuarrie | Published 2020-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-gelato References: [adweek](https://www.adweek.com/brand-marketing/peroni-beer-flavored-gelato-free-beer-day/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) & [peroniitaly](http://www.peroniitaly.com/age-gate) For International Beer Day, Italian beer brand [Peroni](https://www.trendhunter.com/trends/the-italian-spritz-collection) joined forces with Il Laboratorio del Gelato to create a free [beer-flavored gelato](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland). At two Manhattan Il Laboratorio locations, the uniquely refreshing treat was made available to share a crisp taste of Peroni beer and [fresh lemon juice](https://www.trendhunter.com/trends/summer-shandwich). Naturally, the Peroni Gelato sold out quickly and Il Laboratorio del Gelato offered up a fresh new batch for online ordering nationwide. The collaboration was a natural one, because both brands have a strong connection to Italy, and traditional Italian methods of making ice cream were involved in bringing the Peroni Gelato to fruition. As such, the treat is said to be "a crisp and refreshing, quintessentially Italian treat perfect for summer." Image Credit: Peroni ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Beer-flavored Desserts:** Innovative dessert flavors that incorporate beer are gaining popularity among consumers. - **Alcohol-based Ice Cream:** The use of alcoholic beverages to make ice cream flavors is becoming a trendy and unique option for consumers. - **Food and Beverage Collaborations:** Collaborations between food and beverage brands are a great opportunity to introduce new and unique flavors to the market. ### Industries Being Reshaped - **Food and Beverage:** Innovative dessert flavors that incorporate alcohol can create new opportunities for ice cream companies. - **Restaurant and Hospitality:** Restaurants and eateries can incorporate alcohol-infused desserts into their menu offerings to provide unique dining experiences to customers. - **Alcohol and Beverage:** Collaborations between beverage brands and ice cream makers create a unique opportunity to offer products that cater to consumers with a taste for alcohol-based treats. ## Related on Trend Hunter - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [Mediterranean-Inspired Lagers](https://www.trendhunter.com/trends/peroni-nastro-azzuro-stile-capri.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [Multi-Sense Cocktail Partnerships](https://www.trendhunter.com/trends/the-italian-spritz-collection.md) - [Stout-Flavored Ice Creams](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream.md) - [Carbonara-Flavored Ice Creams](https://www.trendhunter.com/trends/bella-italia.md) - [Italian Beer Partnerships](https://www.trendhunter.com/trends/itallian-tradition.md) - [Branded Pizza Giveaways](https://www.trendhunter.com/trends/pizza-giveaways.md) - [Premium Beer Fountains](https://www.trendhunter.com/trends/la-fontana-di-peroni.md)