# Cheesy Fish Jerkies Næra Debuted Flavored Fish Jerky at the Winter Fancy Food Show By Laura McQuarrie | Published 2023-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-fish-jerky References: [prnewswire](https://www.prnewswire.com/news-releases/iceland-is-innovating-protein-snacking-301730455.html) & [usa.naerasnacks](https://www.usa.naerasnacks.com/)  At the 2023 Winter Fancy Food Show, [Næra](https://www.trendhunter.com/trends/popped-snack) showcased the newest of its snacks, including [flavored fish jerky](https://www.trendhunter.com/trends/salmon-snack-sticks). Fish Jerky Crunch is described as "the first dried fish snack to contain real butter, cheese and sustainable seafood." This novel snack product can be found in both Cheesy Chili and Buttery Herb flavors. With its snacks, the brand is on a mission to set a gold standard for [dairy and seafood snacking](https://www.trendhunter.com/trends/smug-dairy) with better-for-you, indulgent and fun flavors and textures. Through these snacks, consumers will become familiar with the Icelandic grass-fed Viking cow breed, which has been maintained for over 1,000 years, as well as the milk it produces, which is easier on the digestive system. Also at the event, the brand introduced Ready-to-Eat Dried Crunchy Capelin alongside its new fish jerky range. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 9% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavored Fish Jerky:** The rise of flavored fish jerky reveals a growing trend towards unique and innovative snack foods. - **Sustainable Seafood Snacks:** The emergence of sustainable seafood snacks suggest a shift towards more environmentally friendly and socially responsible food trends. - **Indulgent Dairy Snacks:** Novel snack products that combine indulgent flavors with healthier dairy ingredients present a disruptive innovation opportunity for the snack food industry. ### Who This Affects Most - **Snack Food Industry:** The development of unique and innovative snack food products, such as flavored fish jerky, has the potential to disrupt the snack food industry. - **Sustainable Seafood Industry:** The emergence of sustainable seafood snacks presents opportunities for growth and innovation within the sustainable seafood industry. - **Dairy Industry:** The incorporation of healthier dairy ingredients into indulgent snack products has the potential to disrupt and drive innovation within the dairy industry. ## Related on Trend Hunter - [Flavor-First Fish Bites](https://www.trendhunter.com/trends/crunchy-fish-bites.md) - [Icelandic Cheese Snacks](https://www.trendhunter.com/trends/popped-snack.md) - [Flash-Dried Fish Chips](https://www.trendhunter.com/trends/fish-and-chips.md) - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [Cheesy Snack-Flavored Beef Jerkys](https://www.trendhunter.com/trends/jack-links-fritos-chile-cheese-jerky.md) - [Savory Artisan-Style Meat Snacks](https://www.trendhunter.com/trends/country-archer-beef-jerky-snacks.md) - [Well-Seasoned Seaweed Snacks](https://www.trendhunter.com/trends/kelpie-chips.md) - [Cheddar Seaweed Snacks](https://www.trendhunter.com/trends/roasted-seaweed-snack.md) - [Chef-Inspired Seafood Snacks](https://www.trendhunter.com/trends/seafood-snack.md)