# Candy-Flavored Dates True Dates Excite Taste Buds with Varieties Like Salty Liquorice & Sour Apple By Laura McQuarrie | Published 2025-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-dates References: [nosh](https://www.nosh.com/news/2025/expo-west-refreshes-and-reformulations-much-ado-about-dates-and-more) & [truecompany](https://truecompany.com/products/true-dates-sour-apple-box)  With their rich caramel-like sweetness and soft, chewy texture, dates are often called nature’s candy, and [True Co.](https://www.trendhunter.com/trends/true-dates-caramel-popcorn) takes this to heart by crafting flavored dates that appeal to anyone with a sweet tooth. True Dates come in varieties like Sour Cola, Sweet Peach, and Salty Liquorice, as well as other flavors inspired by beloved indulgences like cookies and peanut butter. Building on a base of [naturally sweet dates](https://www.trendhunter.com/trends/forest-feast-dates) made in Denmark, the brand offers fiber-rich bites free from added sugar. While the Salty Liquorice variety balances the richness of dates with salty liquorice extract powder, the Sour Apple True date incorporates chicory root fiber, vegetable fat (coconut), natural flavoring, and malic acid to offer a deliciously different take on a familiar dried fruit snack. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 94% | Activity: 81% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Fruit Snacks:** Innovative combinations of natural fruit sweetness with popular candy flavors create a novel snacking experience. - **Naturally-sweetened Confections:** Using the natural sweetness of dates, brands can produce indulgent snacks without relying on added sugars. - **Health-conscious Indulgence:** This trend merges the demand for health benefits with the desire for delicious and satisfying flavor profiles. ### Sectors Adopting This - **Snacking Industry:** The snacking market finds new avenues by introducing date-based products that mimic traditional candy flavors. - **Natural Food Products:** Within the growing sector of clean labels, naturally sweetened snacks align with consumer demands for healthier options. - **Functional Foods:** Foods that combine taste with health benefits, such as high fiber content, are becoming increasingly attractive in this industry. ## Related on Trend Hunter - [Sour Date Snacks](https://www.trendhunter.com/trends/date-sours.md) - [Candy-Coated Date Snacks](https://www.trendhunter.com/trends/candy-dates.md) - [Decadent Pistachio Dates](https://www.trendhunter.com/trends/nutruits-pistachio-fruit-bites.md) - [Stuffed Date Snacks](https://www.trendhunter.com/trends/stuffed-date-snacks.md) - [Mexican Spice Date Snacks](https://www.trendhunter.com/trends/medjool-date-strips.md) - [Nutritious Snacking-Friendly Dates](https://www.trendhunter.com/trends/datekin.md) - [Seasonally Inspired Stuffed Dates](https://www.trendhunter.com/trends/stuffed-dates-covered-in-chocolate.md) - [Poppable Date Snacks](https://www.trendhunter.com/trends/date-pops.md) - [Nut Butter-Filled Dates](https://www.trendhunter.com/trends/pbj-dates.md)