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# Strawberry Shortcake Chips
These Fruit-Flavored Crisps Creatively Merge Salty and Sweet Tastes

By M | Published 2015-12-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-crisps
References: [eater](http://www.eater.com/2015/12/8/9871638/strawberry-cake-potato-chips-japan) & [ascii.jp](http://ascii.jp/elem/000/001/089/1089115/)

Chips are often one of those snacks that undergoes creative topping makeovers that play around with a variety of unconventional ingredients, and these strawberry flavored crisps blend the [sweet aroma of berries](https://www.trendhunter.com/trends/infused-koyo-berry-salt) with the salty and deep fried texture of chips. The snack is surprisingly sweet in flavor, having a taste that is noted to be similar to strawberry shortcake.

While there are hundreds of [different flavored crisps](https://www.trendhunter.com/trends/new-walkers-crisps-flavors) on the market, often times the invigorating tastes stick to savory ingredients. These chips hailing from Japan opt for a sweeter topping with Japanese tochiotome strawberry and shortcake powder garnish. The chips take on the sweeter aroma while maintaining a crunchy texture. The idea to use [strawberry shortcake as a topping](https://www.trendhunter.com/trends/strawberry-shortcake-juice) steams from the culinary tradition of serving the cake at Christmas time.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 49% | Activity: 55% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Sweet and Savory Flavors:** Exploring new flavor combinations that merge sweet and savory tastes to create unique snacking experiences.
- **Fruit-flavored Chips:** Incorporating unconventional fruit flavors into chips to bring a new dimension to the snack industry.
- **Limited Edition Snacks:** Releasing limited edition snacks based on regional culinary traditions to promote a sense of exclusivity and excitement.

### Where This Applies

- **Snack Foods:** Developing innovative snacks that experiment with flavor to cater to changing consumer preferences.
- **Food Manufacturing:** Partnering with local farmers to source unique or regional ingredients for creating new food products.
- **Marketing and Advertising:** Creating buzz around limited edition and unconventional snacks, and targeting adventurous snackers through effective marketing and advertising campaigns.

## Related on Trend Hunter

- [Seafood-Flavored Snack Chips](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips.md)
- [Sweetly Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-butter-caramel.md)
- [Fiery Fruit Snacks](https://www.trendhunter.com/trends/fruit-fire-snack-crisps.md)
- [Salted Sweetly Finished Snacks](https://www.trendhunter.com/trends/club-crisps-sweet-salty.md)
- [Freeze-Dried Fruit Bites](https://www.trendhunter.com/trends/freezedried-fruit-bites.md)
- [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md)
- [Rose Petal Potato Chips](https://www.trendhunter.com/trends/chips-la-vie-en-rose.md)
- [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md)
- [Sweetened Potato Chip Snacks](https://www.trendhunter.com/trends/lays-sweet-salty-dipped-clusters.md)
