# Spicy Honey Cookies These Flavored Cookies Pair Honey with Chili and Wasabi By Laura McQuarrie | Published 2016-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-cookies References: [engelcookies](http://www.engelcookies.com/product1.aspx?CID=5) & [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2015/us/products/view/product_id:23931/cat:26418) Honey is an ingredient that's often found in flavored cookies, but Engel Cookies is set on reintroducing it in a variety of sweet and spicy combinations. Honey & Wasabi and [Honey & Chili](https://www.trendhunter.com/trends/honey-sriracha-sauce) are two flavored cookie types from Engel Cookies that are described as crisp cookies with chewy centers that leave a lingering spicy taste behind. By combining tastes from the east and west, the brand hopes to appeal to new markets where honey cookies are traditionally sold. This preference for [sweet and spicy flavors](https://www.trendhunter.com/trends/the-peach-cobbler-factory-and-mikes-hot-honey) can also be seen in a number of [new sauces, glazes, snacks and beverages](https://www.trendhunter.com/trends/spicy-frappuccino) on the market. Many people are beginning to enjoy the spice that comes with a number of ethnic dishes. When sweetness is added to spice, the heat is better regulated and can be appreciated without overwhelming the taste buds. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sweet and Spicy Flavors:** Leveraging the growing preference for sweet and spicy flavors in sauces, glazes, snacks, and beverages presents opportunities for product innovation. - **Combining Eastern and Western Tastes:** Exploring the fusion of Eastern and Western flavors in products like honey and wasabi or honey and chili cookies opens up possibilities for appealing to new markets. - **Regulating Heat with Sweetness:** Developing products that balance sweetness and spice allows consumers to enjoy the heat without overwhelming their taste buds, offering room for innovation in various food and beverage categories. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the popularity of sweet and spicy flavors by creating new products or incorporating these flavors into existing offerings. - **Snack and Confectionery:** The snack and confectionery industry can explore the combination of Eastern and Western tastes to create unique sweet and spicy cookie variations, opening up new market opportunities. - **Ethnic Sauces and Condiments:** The ethnic sauces and condiments industry can develop innovative sweet and spicy combinations to cater to the growing demand for flavor fusions in various cuisines. ## Related on Trend Hunter - [Chili Crisp Cookies](https://www.trendhunter.com/trends/fly-by-jing-x-last-crumb.md) - [Swicy Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-hot-honey1.md) - [Hot Honey Ice Creams](https://www.trendhunter.com/trends/hot-honey-ice-cream.md) - [Spicy-Sweet Honey Drizzles](https://www.trendhunter.com/trends/the-scottish-bee-company.md) - [Co-Branded Hot Sauce Cookies](https://www.trendhunter.com/trends/cheryls-cookies-x-franks-redhot.md) - [Spicy Honey Crisps](https://www.trendhunter.com/trends/club-crisps-and-mikes-hot-honey.md) - [Spicy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-gelato-bites1.md) - [Spicy-Sweet Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-hot-honey.md) - [Hot Honey Nut Butters](https://www.trendhunter.com/trends/habanero-honey-peanut-butter.md)