# Breakfast-Flavored Beers The Toaster Pastry by 21st Amendment Brewery Boasts Pop-Tart Aromas By M | Published 2015-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-beers References: [consumerist](http://consumerist.com/2015/08/21/beer-and-breakfast-go-together-like-pop-tarts-and-india-pale-ale-wait-what/) & [21st-amendment](http://21st-amendment.com/) Foodies searching for ideal beer flavors to pair with their breakfast can look no further thanks to brewery 21st Amendment's creation of the Toaster Pastry with notes inspired by Pop-Tarts. This sweet-tasting beer is a refreshingly light and bitter in tastecomplete with stylistic bright red packaging. The Toaster Pastry beer is brewed by 21st Amendment in a San Francisco factory that use to belong to [Kellogg Co](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread). The beer is an attempt to pay homage to the previous owners, with sugary sweet notes and aromas found in the brand's popularized [toaster pastry product](https://www.trendhunter.com/trends/legendary-foods-protein-pastry). The beer will be released at the brewery's opening party in sleek red 19.2-ounce cans and will be potentially available to the public afterwards. The Toaster Pastry beer is among many brews recently inspired by [sugary breakfast foods](https://www.trendhunter.com/trends/breakfast-popup). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Breakfast-inspired Beers:** The trend of creating beers with flavors inspired by breakfast foods presents opportunities for breweries to tap into the nostalgia and unique flavor profiles of popular morning treats like Pop-Tarts. - **Cross-industry Collaborations:** The collaboration between 21st Amendment Brewery and Kellogg Co., exemplified by the creation of the Toaster Pastry beer, showcases the potential disruptive innovation that can arise when companies from different industries join forces to create unique products. - **Packaging Design Innovation:** The eye-catching bright red packaging of the Toaster Pastry beer demonstrates the potential for breweries to leverage innovative packaging designs to attract consumers and differentiate their products in the competitive beverage market. ### Who This Affects Most - **Craft Brewing:** Craft breweries can embrace the trend of creating breakfast-inspired beers to expand their product offerings and appeal to a wider consumer base seeking unique and nostalgic flavors in their beverages. - **Food Manufacturing:** Food manufacturing companies can explore cross-industry collaborations with breweries to leverage their brand recognition and create new and innovative beer flavors that tap into their popular food products, like toaster pastries. - **Packaging and Design:** The success of the eye-catching red packaging of the Toaster Pastry beer signals opportunities for packaging and design companies to work with breweries in creating visually appealing and distinctive packaging solutions for their products. ## Related on Trend Hunter - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Protein-Packed Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-protein.md) - [Baked Good-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Toaster Pastry Butter Kits](https://www.trendhunter.com/trends/butter-kit.md) - [Hybrid Cereal Breakfast Pastries](https://www.trendhunter.com/trends/apple-jacks-poptarts.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Cake-Inspired Sweet Ales](https://www.trendhunter.com/trends/koffee-kake-ale.md) - [Oversized Party-Ready Pastries](https://www.trendhunter.com/trends/poptarts-party-pastry.md)