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# Corndog-Flavored Beers
The State Fair of Texas' Flavored Ale Emulates the Smokiness of a Corndog

By Laura McQuarrie | Published 2018-09-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/flavored-ale
References: [foodandwine](https://www.foodandwine.com/news/texas-state-fair-food-2018) & [bigtex](https://bigtex.com/plan-your-visit/food/new-food/)

Those who will be attending the State Fair of Texas this year have the opportunity to sample a wide range of fun new food and beverages, and adults will be able to taste a uniquely flavored ale.

True to its name, the Corn Dog Ale takes inspiration from a [battered, deep-fried sausage](https://www.trendhunter.com/trends/footlong-mozza-dog) and as the State Fair of Texas describes, it was formulated to "evoke the flavor and aroma of a classic, delicious corndog." The [amber ale](https://www.trendhunter.com/trends/french-onion-amber-ale) was made with a blend of Pale 2-Row barleys, caramel malt and smoked malt, plus eight specially selected [herbs and spices](https://www.trendhunter.com/trends/bud-light-chelada-tajin) to recreate the smokiness of the classic state fair food.

To complete the unconventional drinking experience, the State Fair of Texas serves the Corn Dog Ale in a glass that's rimmed with yellow mustard.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 19% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Novelty-food Flavored Beverages:** Beverage companies can explore creating unique and fun flavors inspired by popular food items.
- **Smoky-flavored Beers:** Breweries can experiment with different malts and spices to create a range of smoky-flavored beers.
- **Event-inspired Beverages:** Beverage companies can collaborate with event organizers to create limited-edition and themed drinks for attendees.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can diversify their product range by creating unique flavored beverages inspired by popular food items.
- **Brewery:** Breweries can create a market for novel and unique beers by developing smoky-flavored options with a range of malts and spices.
- **Event Planning:** Event planners can enhance their offerings by collaborating with beverage companies to create limited-edition and themed drinks for attendees.

## Related on Trend Hunter

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