# Fan-Picked Candy Flavors The 'Flavor Vote' Promotion Allows Fans to Choose the Next M&M’s Flavour By Katherine Pendrill | Published 2016-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-vote References: [foodbev](http://www.foodbev.com/news/mms-to-allow-consumers-to-pick-its-next-peanut-flavour/) & [marspresskit](http://www.marspresskit.com/vote.php) Mars Chocolate North America is giving fans an opportunity to choose the next [M&M's](https://www.trendhunter.com/trends/mms-flavor-remix) Peanut flavor as part of its Flavor Vote campaign. The competition not only gives fans a chance to provide input on the newest flavor, but it also gives them an opportunity to try out three delicious new M&M's. As part of the competition, consumers will be asked to sample new honey nut, coffee nut and chili nut flavors. Fans can then [vote for their favorite](https://www.trendhunter.com/trends/lays-chips-flavors) online or via text. Those who cast their vote will subsequently be entered into a contest for $100,000 and the chance to be crowned the official M&M's taste tester. Timed to coincide with the brand's 75th anniversary, the Flavor Vote promotion gives fans across the US a unique way to interact with the brand. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Fan-picked Flavors:** Allowing consumers to choose product flavors through fan voting provides a personalized experience and enhances brand engagement. - **Interactive Marketing Campaigns:** Engaging consumers through interactive marketing campaigns like flavor voting creates excitement and generates buzz for brands. - **Crowdsourced Innovation:** Leveraging the power of crowdsourcing to determine product flavors not only increases consumer involvement but also taps into collective creativity. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore fan voting to innovate new flavors that cater to consumer preferences and preferences. - **Confectionery:** The confectionery industry can utilize fan voting to gather consumer insights and create unique and exciting flavor variations for their products. - **Marketing and Advertising:** The marketing and advertising industry can benefit from developing interactive campaigns that enable consumers to have a say in product development and brand experience. ## Related on Trend Hunter - [Crowdsourced Limited-Edition Mints](https://www.trendhunter.com/trends/choose-your-next-match.md) - [Custom Candy Gifts](https://www.trendhunter.com/trends/mms-flavor-remix.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Fan-Created Ice Cream Flavors](https://www.trendhunter.com/trends/ncks-2.md) - [Cold Coffee-Inspired Candies](https://www.trendhunter.com/trends/mms-caramel-cold-brew.md) - [Interactive Gum Marketing Campaigns](https://www.trendhunter.com/trends/flavour-vote-campaign.md) - [Candy-Infused Trail Mixes](https://www.trendhunter.com/trends/kars-nuts-and-mms.md) - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md)