# Fan-Picked Candy Flavors Coffee Nut is the New M & M Flavor After Winning a "Flavor Vote" Campaign By Hayley McGlone | Published 2016-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-vote-campaign References: [mashable](http://mashable.com/2016/07/26/coffee-nut-candy-flavor/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [marspresskit](http://www.marspresskit.com/vote.php) M & M finally announced the results of its "Flavor Vote" campaign, which let fans pick the new flavor twist to be added to the classic Peanut M & M. The winning flavor that will be added to the M & M line of products is Coffee Nut. The announcement was made by friend of the yellow M & M and actor Tony Hale. Fans had the opportunity to vote on Chili Nut, Honey Nut and Coffee Nut. The three new flavors were on sale for three and a half months to let fans try out each before voting for their favorite. While this isn't the first time M & M has launched [uniquely flavored chocolate candies](https://www.trendhunter.com/trends/mms-caramel-popd), this is the first time it used [crowdsourced voting tactics](https://www.trendhunter.com/trends/choose-your-next-match) to pick a new flavor. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Voting:** Opportunity for brands to engage with customers and gather feedback on product preferences through crowdsourced voting tactics. - **Unique Flavored Candies:** Opportunity for confectionery companies to create buzz and attract new customers by introducing uniquely flavored chocolate candies. - **Limited-time Flavor Experiences:** Opportunity for brands to create a sense of urgency and exclusivity by launching limited-time flavor offerings and engaging customers in trying and voting for their favorite. ### Where This Applies - **Confectionery:** Disruptive innovation opportunity for confectionery industry to explore new flavor profiles and create unique products to cater to changing consumer preferences. - **Marketing and Advertising:** Disruptive innovation opportunity for marketing and advertising agencies to develop creative campaigns and strategies around crowdsourced voting to drive customer engagement and brand loyalty. - **Food and Beverage Retail:** Disruptive innovation opportunity for food and beverage retailers to leverage limited-time flavor experiences to attract customers, drive foot traffic, and increase sales. ## Related on Trend Hunter - [Chocolatey Coffee-Flavored Candies](https://www.trendhunter.com/trends/mms-mocha-mudcake.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Hot Cocoa-Flavored Cashews](https://www.trendhunter.com/trends/toasted-marshmallow-hot-chocolate-cashews.md) - [Candy-Infused Trail Mixes](https://www.trendhunter.com/trends/kars-nuts-and-mms.md) - [Custom Candy Gifts](https://www.trendhunter.com/trends/mms-flavor-remix.md) - [Mocha-Flavored Cola Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee-mocha.md) - [Fan Voting Cafe Drinks](https://www.trendhunter.com/trends/barista-creations.md) - [Crowdsourced Limited-Edition Mints](https://www.trendhunter.com/trends/choose-your-next-match.md)