# Social Media Chip Giveaways Lay's Launched a 'Flavor Tour' Promotion on the Brand's Social Media By Daniel Johnson | Published 2020-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-trip References: [mobilemarketer](https://www.mobilemarketer.com/news/lays-delivers-flavor-trip-on-social-for-travel-starved-fans/583991/) & [lays](https://www.lays.com/) The [PepsiCo](https://www.trendhunter.com/trends/pepsico-flavor-swap) snack brand, Lay's, recently created a new 'flavor trip' social media, which will be launched on the brand's Facebook, [Instagram](https://www.trendhunter.com/trends/hardbite-chips), as well as [Twitter](https://www.trendhunter.com/trends/lays-golden-grounds). The 'favor trip' promotion will provide consumers with a chance to receive chip flavors that are typically exclusive to other markets around the world. The promotion was launched on August 20th, and it will continue until supplies are depleted. Consumers can enter into the competition by using social media to state what country they would like to visit, with options including Germany, Greece, Mexico, and Thailand. The potato chip flavors include beer and bratwurst for Germany, tzatziki for Greece, Lime, and sea salt for Mexico, as well as basil and Chili for Thailand. Image Credit: PepsiCo ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Promotions:** Opportunity for brands to engage with consumers and create buzz through interactive contests and giveaways. - **Global Flavor Exploration:** Opening up opportunities for consumers to experience unique and exotic flavors from around the world. - **Audience Customization:** Using social media platforms to tailor promotions and prizes to specific consumer preferences and interests. ### Sectors Adopting This - **Food and Beverage:** Brands can leverage social media to promote new flavors and engage with customers, creating excitement and driving sales. - **Social Media Marketing:** An industry that is constantly evolving and finding new ways to engage with consumers and build brand loyalty through innovative promotions. - **Tourism and Travel:** By associating chip flavors with different countries, brands can pique consumer interest and inspire travel to those destinations. ## Related on Trend Hunter - [Limited-Edition Soccer Snacks](https://www.trendhunter.com/trends/lays-fifa-world-cup.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Ultra-Fresh Potato Chips](https://www.trendhunter.com/trends/festival-of-flavor.md) - [Potato Chip Flavor Challenges](https://www.trendhunter.com/trends/do-us-a-flavor-1.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Remixed Flavor Snack Products](https://www.trendhunter.com/trends/pepsico-flavor-swap.md) - [Soccer Player-Themed Chips](https://www.trendhunter.com/trends/goat-cheese-flavor-series.md)