# Flavor-Swapping Chip Promotions The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones By Katherine Pendrill | Published 2016-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-swap References: [brandeating](http://www.brandeating.com/2016/01/lays-wants-you-to-pick-between-korean-bbq-and-honey-bbq-and-more.html) & [fritolay](http://www.fritolay.com/company/media/media-article/will-they-stay-or-will-they-go-lay-s-potato-chips-invites-america-to-help-choose-new-flavor-line-up) Lay's recently launched its 'Flavor Swap' campaign to test out [four new chip flavors](https://www.trendhunter.com/trends/pringles-chip-flavors). Like previous Lay's campaigns, the new initiative gives consumers the opportunity to share personal feedback and influence which products they will see on store shelves. The Flavor Swap campaign is a unique promotion that involves asking consumers to choose between old and new versions of some of their favorite chips. The four classic flavors up for debate include Honey Barbecue, [Flamin' Hot](https://www.trendhunter.com/trends/flamin-hot-campaign), Cheddar & Sour Cream and Kettle Cooked Sea Salt & Cracked Pepper. These flavors could respectively be replaced by flavors such as Korean Barbecue, Fiery Roasted Habanero, Smoked Gouda & Chive and Kettle Cooked Olive Oil & Herbs. Consumers can participate in the challenge by voting for their favorite flavor in each of the categories. Voting also enters consumers in a draw that includes $1,000 daily giveaways and a $250,000 grand prize. The campaign demonstrates how brands can use [consumer input to tailor their products](https://www.trendhunter.com/trends/choose-your-next-match) to changing preferences. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Flavor Swap Campaign:** Lay's Flavor Swap campaign is an opportunity for companies to get consumers' feedback and preferences on their products, leading to the development of new or improved flavors through consumer-based insights. - **Consumer-centric Marketing:** Consumer-centric marketing focuses on creating campaigns that prioritize the opinions and participation of the consumer, leading to stronger brand-consumer relationships and higher revenue-generation. - **Product Innovation Optimization:** Product innovation optimization is an opportunity for companies to understand consumer preferences and develop new product offerings that meet or exceed consumer expectations. ### Where This Applies - **Food & Beverage:** The food and beverage industry can use consumer feedback to curate new products or adjust existing ones to enhance customer satisfaction and loyalty. - **Marketing and Advertising:** Marketing and advertising have the opportunity to create campaigns that engage consumers and allow them to be part of the product development journey, creating a personal connection with the brand. - **Consumer Goods:** Companies in the consumer goods industry can use the Flavor Swap campaign as a model for gathering consumer feedback to develop new products or refresh existing ones with consumers' preferred flavors. ## Related on Trend Hunter - [Remixed Flavor Snack Products](https://www.trendhunter.com/trends/pepsico-flavor-swap.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Potato Chip Flavor Challenges](https://www.trendhunter.com/trends/do-us-a-flavor-1.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Branded Chip Flavor Contests](https://www.trendhunter.com/trends/favorite-chip-flavor.md)