# Flavor Exploration Cocktail Menus Flavor Origins Spotlights Fruit, Earthy & Botanical Ingredients By Laura McQuarrie | Published 2019-06-19 | World Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-origins References: [prnewswire](https://www.prnewswire.com/news-releases/omni-hotels--resorts-takes-guests-on-a-taste-exploration-with-new-flavor-origins-cocktail-program-300871004.html) & [omnihotels](https://www.omnihotels.com/culinary/flavor-origins) [Omni Hotels & Resorts](https://www.trendhunter.com/trends/tiki-social) is now introducing Flavor Origins as its new cocktail menu, which invites guests to experience a rich sensory experience through flavors that are fruity, botanical and earthy. The [craft cocktail menu](https://www.trendhunter.com/trends/deja-vu-cocktail-menu) is organized as such into three categories and encourages guests to explore its offerings in an unconventional way with a Flavor Chart. Since the Flavor Origins menu is all about flavor discovery, it aims to get people trying something that they might not otherwise go for. In all, there are 24 creative cocktails on the menu, including two [non-alcoholic options](https://www.trendhunter.com/trends/fizz-by-loews-hotels). These flavorful choices include drinks like the botanical Yellow Jacket, which can be found on the Strong & Aromatic + Adventurous Flavor Chart, and the Untraditional Manhattan with a comforting earthy taste. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 68% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Flavor Exploration:** Opportunity for innovative cocktail menus that invite guests to experience a rich sensory experience through fruity, botanical, and earthy flavors. - **Craft Cocktails:** Opportunity for the development of creative and unconventional cocktail offerings that encourage guests to explore new flavor profiles. - **Non-alcoholic Options:** Opportunity to create flavorful non-alcoholic cocktails that cater to guests looking for alcohol-free alternatives. ### Industries Being Reshaped - **Hospitality:** Opportunity for hotels and restaurants to offer innovative cocktail menus that provide unique flavor experiences to guests. - **Beverage:** Opportunity for beverage companies and mixologists to develop craft cocktails that incorporate fruity, botanical, and earthy flavors. - **Non-alcoholic Beverages:** Opportunity for the creation of flavorful non-alcoholic beverage options that cater to consumers seeking alcohol-free alternatives. ## Related on Trend Hunter - [Globally Inspired Cocktail Menus](https://www.trendhunter.com/trends/wanderlust-menu.md) - [Transformative Cocktail Menus](https://www.trendhunter.com/trends/metamorphosis-menu.md) - [Tiki-Inspired Cocktail Pop-Ups](https://www.trendhunter.com/trends/tiki-social.md) - [Water-Inspired Cocktail Menus](https://www.trendhunter.com/trends/the-water-of-life-eau-de-vie.md) - [Multisensory Cocktail Menus](https://www.trendhunter.com/trends/spectrum-cocktail.md) - [Seasonality Inspired Cocktail Menus](https://www.trendhunter.com/trends/savour-the-season-menu.md) - [Hospitality Drink Experiences](https://www.trendhunter.com/trends/the-west-hollywood-edition.md) - [Alcohol-Inspired Food Flavorings](https://www.trendhunter.com/trends/alcoholinspired-flavors.md) - [Botanically Inspired Food Flavors](https://www.trendhunter.com/trends/flavorchem-bloom.md)