# Edible Flavor Clouds Pringles' Mechanically Generated Cloud Mimics the Scent and Flavor of Chips By Laura McQuarrie | Published 2017-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-of-chips References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-pringles-edible-flavour-cloud/brands/article/1431721) & [pringles](https://www.pringles.com/uk/home.html) Pringles recently set up a machine in London that releases an "edible flavor cloud" that tastes just like the flavor of chips—specifically, Pringles' sour cream and onion variety. Pringles developed this stunt following a survey, which asked people to predict the [future of food](https://www.trendhunter.com/trends/taste-in-virtual). The results revealed that most people in Britain believed they wouldn't be able to taste their favorite flavors from their air until the year 2037. The large-scale cloud-dispensing machine was set up London's Potters Field park, inviting the public to taste the '#PringlesFlavourCloud.' This chip brand is not the first to create a flavor cloud. Whiskey brand [Ardbeg](https://www.trendhunter.com/trends/ardbeg-committee) created the Ardbeg Haar Carafe to create a "drinkable cloud," and [Bompas & Parr](https://www.trendhunter.com/trends/metaverse-distillery) created the 'Alcoholic Architecture,' which involved a "walk-in cloud of breathable cocktail." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Edible Flavor Clouds:** The food and beverage industry has an opportunity to experiment with edible flavor clouds as a unique way to engage consumers and offer new sensory experiences. - **Mechanical Flavor Replication:** The development of machines that produce edible flavor clouds opens up possibilities for replicating flavors without the use of ingredients, providing a potential solution to food waste and supply chain challenges. - **Sensory Marketing:** Businesses can leverage sensory experiences like the Pringles' Flavour Cloud to create immersive brand experiences and stand out in a crowded marketplace. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can incorporate edible flavor clouds into their product offerings to create new and unique experiences for consumers. - **Sensory Technology:** The development of machines that produce edible flavor clouds presents opportunities for companies in the sensory technology industry to innovate and create new products and solutions. - **Marketing and Advertising:** Sensory experiences like edible flavor clouds can be used by marketing and advertising firms to create new and memorable campaigns for their clients. ## Related on Trend Hunter - [Mysterious Video Game-Themed Snacks](https://www.trendhunter.com/trends/pringles-fallout-76-mystery-flavour.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Smoky Snack Crisps](https://www.trendhunter.com/trends/pringles-smoky.md) - [Playful Snack Collectables](https://www.trendhunter.com/trends/once-you-pop.md) - [Ultra-Flavorful Snack Collaborations](https://www.trendhunter.com/trends/van-holtens-and-pringles.md) - [Flavorful Puffed Snacks](https://www.trendhunter.com/trends/puffed-snacks1.md) - [Airy Savory Flavor Snacks](https://www.trendhunter.com/trends/sour-cream-onion-puffcorn.md) - [Tangy Yuzu Crisps](https://www.trendhunter.com/trends/japanonly-pringles-flavor.md) - [Appetizer-Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-chips.md)