# Remixed Ice Cream Flavors The New Flavor Flips Put a Twist on Classic Ben & Jerry's Flavors By Katherine Pendrill | Published 2016-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-flips References: [refinery29](http://www.refinery29.com/2016/05/109997/ben-and-jerrys-ice-cream-flavor-flips) & [benjerry](http://www.benjerry.com/flavors/flavor-flips) Ben & Jerry's is currently launching a new initiative called 'Flavor Flips' that involves putting a creative twist on some of its classic flavors. For those who frequently find themselves [adding topping to their favorite pint](https://www.trendhunter.com/trends/halo-top-mixins), the new initiative could be the perfect chance to sample something new. The Flavor Flips initiative involves taking iconic Ben & Jerry's flavors and giving them a minor tweak. For example, Half Baked will transform into a new flavor called Totally Baked, which will feature cookie batter instead of the traditional cookie dough swirls. While the change may seem subtle, Ben & Jerry's flavor Guru Eric Fredette explains that the initiative is a "simple, but fun, way to create a new flavor by using the same euphoric flavor profiles our fans have grown to love." Of course, Ben & Jerry's purists need not panic because the original flavors will still be available in addition to the new [remixed varieties](https://www.trendhunter.com/trends/pepsico-flavor-swap). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor Flips:** Creating a buzz by adding a twist to classic flavors and creating new variations. - **Minor Tweaks:** Small changes made to create new flavors without investing in a brand new product. - **Nostalgia Marketing:** Reshaping the internet by bringing back favorite flavors while giving them a new twist to cater to younger audiences. ### Sectors Adopting This - **Food and Beverage:** Creating new and innovative flavors for consumers to sample and enjoy. - **Marketing and Advertising:** Developing fun, interactive, and interesting ways to promote existing products and entice new customers. - **Retail and E-commerce:** Offering exclusive limited-time products and flavors to create a sense of urgency and desire to purchase. ## Related on Trend Hunter - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Nostalgic Chocolate-Topped Treats](https://www.trendhunter.com/trends/ben-and-jerrys-topped.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Burnt Pastry Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-fudgy-flan.md) - [Hybrid Formula Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chewy-gooey-cookie.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md)