# Personality-Packed Snack Filters Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers By Laura McQuarrie | Published 2024-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-filters References: [stocktitan.net](https://www.stocktitan.net/news/PEP/jack-links-r-and-frito-lay-r-offer-5-000-and-flavor-fied-headshots-d0kj2jbdx5ht.html) & [meatyourinnerflavor](http://www.meatyourinnerflavor.com)  Timed for National Authenticity Day in August and the start of job-hunting season, Jack Links and Frito-Lay created Flavor Filters to help [Gen Z](https://www.trendhunter.com/trends/turn-it-up) "Meat Their Inner Flavor." Although many job listings claim to want bold personalities, candidates often find that they have to tone down their true selves in the hopes of joining the workforce. Recognizing this, Jack Links invites Gen Z to create flavorful headshots and enter for a chance to win an experience fit for a lead guitarist, stallion trainer and racecar driver. Entrants are encouraged to upload their "flavor-fied" photos to [LinkedIn](https://www.trendhunter.com/trends/celebrity-card) and post them to their feed with the hashtag #OpenToFlavor to show how they differentiate themselves from the competition. This initiative ties into the brand's Meat Your Flavor video series, highlighting how its [flavored meat snacks](https://www.trendhunter.com/trends/jack-links-duos) help people unleash their authentic flavors. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 42% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Personality-centric Job Applications:** Utilizing personality-packed filters for job applications can revolutionize how candidates present their unique traits. - **Gen Z Engagement Campaigns:** Innovative social media campaigns like #OpenToFlavor engage Gen Z by encouraging personal expression and authenticity. - **Interactive Brand Experiences:** Creating interactive experiences such as flavor-fied headshots can deepen consumer connection and elevate brand loyalty. ### Industries Being Reshaped - **Human Resources:** Integrating creative filters in the application process could transform recruitment by highlighting candidates' true personalities. - **Food and Beverage:** Flavored meat snacks serving as a conduit for personal expression can shift consumer perception and drive brand differentiation. - **Marketing and Advertising:** Campaigns blending fun and career readiness like flavor filters can captivate younger audiences and enhance brand interaction. ## Related on Trend Hunter - [Content Creator Meat Snacks](https://www.trendhunter.com/trends/jack-links-x-mrbeast-beef-jerky.md) - [Meat-Themed Brand Experiences](https://www.trendhunter.com/trends/jack-links-meat-retreat.md) - [Branded Spicy Meat Snacks](https://www.trendhunter.com/trends/jack-links-and-fritolay.md) - [Streetstyle Flavor Campaigns](https://www.trendhunter.com/trends/turn-it-up.md) - [Chip-Flavored Jerky Snacks](https://www.trendhunter.com/trends/jack-links-x-fritolay.md) - [Jerky-Inspired Promotional Campaigns](https://www.trendhunter.com/trends/national-jerky-day.md) - [Gen Alpha Meat Snacks](https://www.trendhunter.com/trends/mrbeast-partners.md) - [Soda-Flavored Meat Snacks](https://www.trendhunter.com/trends/jack-links-and-dr-pepper.md) - [Cheesy Snack-Flavored Beef Jerkys](https://www.trendhunter.com/trends/jack-links-fritos-chile-cheese-jerky.md)