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# Flavor-Synthesizing Devices
Homei Miyashita Uses Electrically Charged Gel in Flavor Device

By Kalin Ned | Published 2020-05-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-device
References: [dezeen](https://www.dezeen.com/2020/05/28/norimaki-synthesizer-device-taste-technology/) & [youtube](https://www.youtube.com/watch?v=7HIm4LoAZxU&feature=emb_title)

Japanese researcher Homei Miyashita and his team have developed a new flavor device that is rather interesting in its implications for creating "new possibilities for human-computer interaction." The tech innovation is called 'Norimaki Synthesizer' and its function relies on "five [gel nodules](https://www.trendhunter.com/trends/greyscale-gelato) made of dissolved electrolytes," including sodium chloride, glycine, magnesium chloride, citric acid, and glutamic sodium. By licking each gel nodule, users are able to experience one of the [five basic taste sensations](https://www.trendhunter.com/trends/umami-everything)—sweet, salty, sour, bitter, and umami—without having to ingest anything.

The Norimaki Synthesizer flavor device is believed to "provide an entirely new medium for multimedia experiences, which is important during an age where consumers actively look for ways to be more sensory engaged.

Image Credit: Dezeen, Homei Miyashita

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 73% | Activity: 76% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Flavor Synthesizing Devices:** The development of new flavor devices that provide a medium for multimedia experiences creates opportunities for sensory engagement and disruption in the food and beverage industry.
- **Human-computer Interaction:** The new flavor device opens up new possibilities for human-computer interaction, creating opportunities for disruptive innovation in the technology industry.
- **Sensory Engagement:** The use of the Norimaki Synthesizer and other technologies to provide sensory engagement creates opportunities for disruptive innovation in industries such as advertising, gaming, and virtual reality.

### Industries Being Reshaped

- **Food and Beverage:** The use of flavor synthesizing devices can disrupt the food and beverage industry by creating new sensory experiences and opportunities for product development.
- **Technology:** The Norimaki Synthesizer and its implications for human-computer interaction create opportunities for disruption in the tech industry, especially in the development of new forms of sensory engagement and multimedia experiences.
- **Advertising, Gaming, and Virtual Reality:** The use of sensory engagement technologies such as the Norimaki Synthesizer creates new opportunities for disruption in industries such as advertising, gaming, and virtual reality, by providing new ways to engage consumers and create more immersive experiences.

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