# Simple Frozen Herb Cubes The Dorot’s Flash-Frozen Flavor Cubes Add Flavor and Eliminate Waste By Michael Hemsworth | Published 2017-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-cubes References: [preparedfoods](https://www.preparedfoods.com/articles/120537-dorots-flash-frozen-flavor-cubes) Consumers are looking to craft their own premium meals from home which can be somewhat difficult given the need for fresh ingredients, so brands are responding with new options like the Dorot’s Flash-Frozen Flavor Cubes to help infuse flavor instantly. The [cubes](https://www.trendhunter.com/trends/challenge-butter-cubes) are made from real herbs and are gluten-free, vegan, raw and all-natural, which will come as welcome news to those who are looking to avoid added ingredients or who are on specialty diets. The Dorot’s Flash-Frozen Flavor Cubes come in several options and can be used for instantly infusing [fresh flavor into a meal](https://www.trendhunter.com/trends/cooking-pastes) without having to keep [fresh herbs on hand](https://www.trendhunter.com/trends/wilt-insurance). As consumer lifestyles get busier leaving less time for shopping, we'll likely continue to see brands respond with products that are similar in composition and format. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 57% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flash-frozen Flavor Cubes:** Disruptive innovation opportunity: Develop new flavors and combinations of flash-frozen herb cubes to cater to a variety of cuisines. - **Premium Home Cooking:** Disruptive innovation opportunity: Create meal kits that include flash-frozen herb cubes, providing convenient, gourmet cooking experiences at home. - **Convenience in Specialty Diets:** Disruptive innovation opportunity: Develop flash-frozen herb cubes specifically tailored to different dietary needs, such as keto, paleo, or low-sodium diets. ### Industries Being Reshaped - **Food & Beverage:** Disruptive innovation opportunity: Integrate flash-frozen herb cubes into the meal delivery service industry to enhance flavors and convenience. - **Health & Wellness:** Disruptive innovation opportunity: Partner with health-focused brands to create flash-frozen herb cubes infused with additional nutritional benefits, such as antioxidants or probiotics. - **Alternative Ingredients:** Disruptive innovation opportunity: Explore the use of alternative herbs and plants for flash-freezing, offering unique flavor profiles and expanding the market for these products. ## Related on Trend Hunter - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Pre-Portioned Food-Centric Holiday Campaigns](https://www.trendhunter.com/trends/dorot-gardens1.md) - [Nutrient-Infused Ice Cubes](https://www.trendhunter.com/trends/roxii-supercube.md) - [Frozen Home Cooking Ingredients](https://www.trendhunter.com/trends/packd-frozen-ingredients.md) - [Whole Food Snack Cubes](https://www.trendhunter.com/trends/zero-cubes.md) - [Frozen Seaweed Cubes](https://www.trendhunter.com/trends/seaweed-cubes.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Herb Trade-In Programs](https://www.trendhunter.com/trends/wilt-insurance.md) - [Freeze-Dried Soup Cubes](https://www.trendhunter.com/trends/freeze-dried-soup.md)