# Flavored Coffee Creamer Contests Chobani's I Dream of Creamer Flavor Contest Asks Fans for Ideas By Laura McQuarrie | Published 2021-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-contest References: [sprudge](https://sprudge.com/chobani-will-give-you-75000-to-create-their-new-coffee-creamer-flavor-173865.html) & [chobanicoffeecreamer](https://www.chobanicoffeecreamer.com/rules) Chobani's I Dream of Creamer flavor contest gives one lucky participant the chance to win $75,000 and see the coffee creamer flavor of their dreams come to life. Chobani is looking for input from fans based on a few parameters, including that the flavor be "made with only natural ingredients including farm-fresh cream, real milk, and real cane sugar." Along with their flavor submission, fans must submit a list of key ingredients and a short description of why they were inspired to string those specific ingredients together. Based on commercial feasibility and customer appeal, Chobani will whittle down the many submissions to a final three that will be put to a [public vote](https://www.trendhunter.com/trends/ultimate-ice-cream-fan). Already, Chobani produces [flavored coffee creamers](https://www.trendhunter.com/trends/real-dairy-creamers) like [Caramel, Hazelnut and Cookies and Cream](https://www.trendhunter.com/trends/cream-cheese-flavored-creamer). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **DIY Food Product Contests:** Brands can create contests that encourage consumers to participate in product development and innovation. - **Clean Label Ingredients:** Companies can attract consumers by emphasizing the use of natural, farm-fresh, and real ingredients. - **Crowdsourced Product Development:** Brands can harness the power of their fan base to co-create popular products through public votes and submissions. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage consumer suggestions for new product development and stay on-trend with clean label ingredients. - **Marketing and Advertising:** Marketing and advertising agencies can design innovative campaigns and contests that engage consumers on social media and encourage crowdsourced product development. - **Retail:** Retailers can work with brands to promote new product launches and showcase trending flavors and ingredients of coffee creamers. ## Related on Trend Hunter - [Pie-Flavored Coffee Creamers](https://www.trendhunter.com/trends/apple-pie-dairy-coffee-creamer.md) - [Plant-Based Coffee Creamers](https://www.trendhunter.com/trends/honest-to-goodnes.md) - [Celebratory Confection Coffee Creamers](https://www.trendhunter.com/trends/confetti-birthday-cake-creamer.md) - [Plant-Powered Coffee Creamers](https://www.trendhunter.com/trends/plant-based-coffee-creamers.md) - [Campfire Confection Coffee Creamers](https://www.trendhunter.com/trends/dairy-coffee-creamer.md) - [Limited-Edition Single-Batch Creamers](https://www.trendhunter.com/trends/raspberry-rose-creamer.md) - [Caramelized Cookie Coffee Creamers](https://www.trendhunter.com/trends/cookie-butter-creamer.md) - [Fan-Favorite Coffee Creamer Giveaways](https://www.trendhunter.com/trends/frosted-gingerbread-creamer.md) - [Creamy Sugarless Coffee Creamers](https://www.trendhunter.com/trends/zero-sugar-coffee-creamer.md)