# Willy Wonkafied Gum Scientists Creating Flavor-Changing Gum for Future Violet Beauregardes By Jetsy | Published 2010-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flavor-changing-gum References: [telegraph](http://www.telegraph.co.uk/news/newstopics/howaboutthat/8053260/Willy-Wonka-chewing-gum-could-become-reality.html) Scientists at the [Institute of Food Research](https://www.trendhunter.com/trends/puma-nitro-lab) are chomping at the bit to produce a real-life version of Willy Wonka's three-course-meal [chewing gum](https://www.trendhunter.com/trends/tridifferent). The flavor-changing gum will use the same science used in some pharmaceutical products: microcapsules timed to break down in specific parts of the digestive system. With the flavor-changing gum however, the microcapsules will break down in the mouth at different times to deliver different taste sensations. Just don't count on Oompa Loompas coming to your rescue if you chew too much. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavor-changing Gum:** Opportunity for creating innovative products that deliver different taste sensations through timed breakdown of microcapsules. - **Microcapsule Technology:** Disruptive innovation in the pharmaceutical industry for targeted drug delivery, now adapted for flavor-changing gum. - **Personalized Food Experience:** Trend towards customized and unique food products that provide a multi-sensory experience through inventive flavor combinations. ### Where This Applies - **Food and Beverage:** Potential for new product development in the gum and confectionery industry with flavor-changing gum that offers unique taste experiences. - **Pharmaceutical:** Application of microcapsule technology for targeted drug delivery has the potential for disruptive innovation and creating new treatment options. - **Consumer Goods:** Increased demand for personalized and experiential products can drive the development of innovative food and gum products that offer unique sensory experiences. ## Related on Trend Hunter - [Refreshing Flavor-Changing Gums](https://www.trendhunter.com/trends/ice-breakers-flavor-shifters.md) - [Fantastical Candy Toothpastes](https://www.trendhunter.com/trends/everlasting-gobstopper-toothpaste.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Candy Maker-Inspired Gummies](https://www.trendhunter.com/trends/wonka-magic-hat-gummies.md) - [Spinach-Inspired Chewing Gums](https://www.trendhunter.com/trends/popeye-spinach-gum.md) - [Chewing Gum Medication](https://www.trendhunter.com/trends/medgum.md) - [Consumer-Driven Gum Flavors](https://www.trendhunter.com/trends/wrigleys-extra-gum.md) - [Sugar Craving-Blocking Child Gums](https://www.trendhunter.com/trends/sweet-victory-botanical-gum.md)