# Crowd-Tested Cognacs Flaviar Frerot XO Was Crafted to Appeal to the Largest Audience By Justin Lam | Published 2018-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flaviar-frerot-xo References: [drinkhacker](https://www.drinkhacker.com/2018/06/27/review-flaviar-frerot-xo-cognac-assemblage-de-crus/) & [frerotcognac](https://www.frerotcognac.com/) Billed as "the people's cognac," [Flaviar](https://www.trendhunter.com/trends/whiskey-gifting) Frerot XO is a uniquely blended spirit that aims to entice [bourbon drinkers](https://www.trendhunter.com/trends/limitedproduction-bourbon) with its bespoke flavor. Flaviar, which is no stranger to bespoke spirits, previously crafted a heavily peated Scotch but has now set its sights on cognac and a new audience. Crafted from three high-quality XO blends, Flaviar Frerot XO was rigorously crowd-tested and consistently tweaked to appeal to the broadest range of drinkers. The first immediate feature of Flaviar Ferot XO is an intense heat that stays from start to finish. Pushing past this heat brings a nose that contains notes of toasted caramel, dark chocolate, coconut, raisins and a hint of incense. The tasing experience also brings on notes of raisin, ample spice, toast and a distinct oaky finish. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **People's Cognac:** Creating spirits with bespoke flavors designed to appeal to a wider range of drinkers with room for customization based on crowd-testing. - **Bespoke Liquors:** Creating custom spirits with unique flavor profiles to appeal to niche markets such as bourbon drinkers. - **Crowd-testing Trend:** Companies can leverage crowdsourcing to develop and refine products that appeal to a wider range of consumers. ### Industries Being Reshaped - **Alcohol:** Innovative spirits companies like Flaviar can appeal to new audiences by developing bespoke products. - **Crowdsourcing:** Online crowdsourcing platforms can offer a wealth of insight and information to help companies improve their products and services. - **Luxury Goods:** Custom and bespoke products can appeal to luxury goods consumers who are looking for unique and exclusive items. ## Related on Trend Hunter - [Luxury Rye-Forward Whiskeys](https://www.trendhunter.com/trends/redemption-whiskey.md) - [Premium Smoky Cognacs](https://www.trendhunter.com/trends/fortnum-mason5.md) - [Next-Gen White Cognacs](https://www.trendhunter.com/trends/white-x.md) - [Luxurious Next-Gen Cognacs](https://www.trendhunter.com/trends/martingale-cognac.md) - [Everyday Bourbon Expressions](https://www.trendhunter.com/trends/2xo-whiskey-french-oak.md) - [Luxurious Nighttime Cognacs](https://www.trendhunter.com/trends/nighttime-cognac.md) - [Exclusive Single-Vineyard Cognacs](https://www.trendhunter.com/trends/delamain-la-rambaudie.md) - [French Brandy-Inspired Bourbons](https://www.trendhunter.com/trends/barrell-craft-spirits.md) - [Unique Limited-Edition Spirits](https://www.trendhunter.com/trends/master-blenders-selection.md)