# Eco-Friendly Electric Flossers Flaus is as Gentle on Gums as It is on the Planet By Laura McQuarrie | Published 2023-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flaus References: [thedieline](https://thedieline.com/blog/2023/1/31/flaus-is-an-electric-flosser-with-funky-branding-that-greatly-reduces-plastic) & [goflaus](https://goflaus.com/products/flaus-starter-kit)  Flaus is a new oral care brand that's on a mission to help people floss and reduce plastic at the same time. The brand's [electric flosser](https://www.trendhunter.com/trends/oclean-airpump-a10) is not only gentle on gums, it reduces the amount of plastic required for flossing. With plastic-free packaging, compostable mailers and a handle made with recyclable aluminum, Flaus additionally [reduces dental floss use](https://www.trendhunter.com/trends/silk-expanding-dental-floss) by 95%. The easy-to-hold and gentle oral care tool is bio-friendly and non-toxic, and it helps to make one of the less enjoyable aspects of caring for the mouth, teeth and gums more friendly all around. With branding designed by [Universal Favourite](https://www.trendhunter.com/trends/candy-brandinspired-nutrition), Flaus stands out from other dental care brands. While a thick and chunky font resembles the look of teeth, the vibrant green color of the brand goes against traditional oral care branding. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 82% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Oral Care:** Opportunities for businesses to create innovative and sustainable oral care products in response to the increasing demand for environmentally friendly alternatives. - **Plastic Reduction:** Opportunities for businesses to create innovative plastic-reducing products across various industries as consumer demand for eco-friendly alternatives continues to grow. - **Bio-friendly Packaging:** Opportunities for businesses to embrace sustainable packaging alternatives, such as compostable mailers, that can help reduce plastic waste and appeal to environmentally conscious customers. ### Where This Applies - **Oral Care:** Disruptive innovation opportunities exist in oral care to create more sustainable and eco-friendly products, such as electric flossers made with recyclable materials and packaged with compostable materials. - **Packaging:** As demand for eco-friendly alternatives continues to grow, there are disruptive innovation opportunities in the packaging industry to create more sustainable options, such as compostable mailers and biodegradable packaging materials. - **Consumer Goods:** In response to increasing consumer demand for environmentally friendly alternatives, there are disruptive innovation opportunities for businesses across various consumer goods industries to create more eco-friendly products, such as those made with recyclable materials and packaged with compostable materials. ## Related on Trend Hunter - [Streamlined Flossing Tools](https://www.trendhunter.com/trends/dental-hygiene1.md) - [3-in-1 Electric Flossers](https://www.trendhunter.com/trends/slate-electric-flosser.md) - [Chocolate Milk-Flavored Flossers](https://www.trendhunter.com/trends/chocolate-milkflavored-flossers.md) - [Sustainable Dental Flosses](https://www.trendhunter.com/trends/silk-expanding-dental-floss.md) - [Expanding Dental Flosses](https://www.trendhunter.com/trends/expanding-dental-floss.md) - [3D-Printed Whole Mouth Flossers](https://www.trendhunter.com/trends/blizzflosser.md) - [Auto-Restringing Flossing Tools](https://www.trendhunter.com/trends/qicobay-c1.md) - [At-Home Oral Care Devices](https://www.trendhunter.com/trends/athome-oral-care.md) - [2-in-1 Flossing Toothbrushes](https://www.trendhunter.com/trends/soocas-neos-ii.md)