# Comprehensive Urban Photoshoots The Flaunt Magazine 2012 Alexander Editorial is City-Wide By Jordy E | Published 2012-05-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/flaunt-magazine-spring-summer-2012 References: [xaxor](http://xaxor.com/fashion-/42458-rachel-alexander-for-flaunt-magazine-springsummer-2012-by-rachel-bank.html) & [flaunt](http://flaunt.com/) The Flaunt Magazine Spring/Summer 2012 Rachel Alexander photoshoot has been taken at an assortment of [gritty urban locations](https://www.trendhunter.com/trends/knys-fall-2025). Wired fences and spray painted cement walls have been deemed as optimal fashion backdrops here, contrasting a rough appeal with the softer looks of the UK model. This brazen editorial was executed by photographer Rachel Bank. The Bank production takes viewers on a tour of [metropolitan thoroughfares](https://www.trendhunter.com/trends/back-to-the-city), capturing cars, bridges and sky-high buildings. Although the spots may not be initially associated with the couture world, Alexander is found clad in a [gilded dress](https://www.trendhunter.com/trends/alessandra-rich) with an array of excessively high, open-toed pumps. Wide leather belts and animal-print pieces add to the eccentric display, working in mismatched motifs and a daring approach to summer fashion. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Urban Fashion Photoshoots:** There's an opportunity to create more edgy urban fashion editorials that push the boundaries of traditional fashion photography. - **Gritty Backdrops for Fashion:** Photographers can continue to experiment with unconventional locations as fashion backdrops, showcasing the beauty in unexpected places. - **Mismatched Motifs in Fashion:** There's potential to explore eclectic patterns and prints in fashion, creating unique and bold statement pieces. ### Who This Affects Most - **Fashion Photography:** Photographers can take advantage of urban locations for fashion shoots, creating dynamic images that stand out in the industry. - **Fashion Design:** Designers can experiment with different patterns and motifs to create unique and bold pieces that push the boundaries of traditional fashion. - **Urban Exploration:** There's a potential for companies to offer guided tours of gritty urban locations for fashion shoots, embracing the beauty of unconventional settings. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)