# Fashionable Brotography The Flaunt issue 111 Editorial is Emotive and Fun By Kamal Musharbash | Published 2010-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flaunt-issue-111 References: [homotography.blogspot](http://homotography.blogspot.com/2010/10/upper-cuts-by-nicolas-wagner.html) & [flaunt](http://flaunt.com) For the Flaunt issue 111 editorial entitled 'Upper Cuts,' photographer Nicholas Wagner shot the male models in an urban atmosphere where fashion and emotion are well-mixed. Dressed in [Burberry Prorsum](https://www.trendhunter.com/trends/back-to-the-city) and Giorgio Armani, the models' aggressive behavior emanates social relationships and an alpha male-dominated society. The models in Flaunt issue 111 are Emil Dostovic, Jacob Furgerson and Michael Van Meurs, whom all played important roles in this shoot by promoting the latest [fall fashions](https://www.trendhunter.com/trends/vintage-styles). **Implications** - This recent fascination of [brotherly love](https://www.trendhunter.com/trends/la-famiglia-campaign) is one that has greatly influenced modern consumers. Businesses that are looking for a different angle or more relatable approach to attracting more consumers can tap into a current social phenomena to connect to their consumers. Consumers greatly appreciate companies that stay on top of what is current, and it allows them to better relate to the brand. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Brotherly Love Fashion:** An increasing societal interest in brotherhood and male camaraderie is driving a trend towards fashion shoots featuring multiple male models. - **Emotional Fashion Photography:** Fashion photography is evolving to include more emotions and storytelling, creating new opportunities for photographers and brands to connect with audiences. - **Alpha Male Aesthetics:** With the rise of alpha male culture, fashion brands are incorporating aggressive and masculine aesthetics in their designs and campaigns. ### Where This Applies - **Fashion:** Brands can take advantage of this trend by featuring multiple male models and incorporating emotional storytelling in their fashion campaigns. - **Photography:** Photographers can seize the opportunity to increase the emotional impact of their fashion shoots and create more meaningful stories. - **Marketing and Advertising:** Marketing and advertising professionals can leverage the trend towards brotherhood and alpha male culture to create more impactful and relatable campaigns. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)