# Football-Themed Pizzas Country Choice is Offering Two New Pizzas from the Flatstone Pizza Co. By Michael Hemsworth | Published 2024-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flatstone-pizza-co References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/country-choice-launches-euros-themed-grab-and-go-pizzas-26-06-2024/) & [countrychoice](https://www.countrychoice.co.uk)  [Country Choice](https://www.trendhunter.com/trends/country-choice-festive-range) has announced a new Euros-themed menu that includes two new pizzas from the [Flatstone Pizza Co.](https://www.trendhunter.com/trends/country-choice-christmas-pizza) to provide consumers with a way to celebrate the sporting event. The pizzas come in the English Hog Roast Pizza and Scottish Haggis Pizza, which are each crafted with the brand's signature hand-stretched dough. The English Hog Roast Pizza features BBQ pulled port, sage and onion stuffing alongside Bramley apple sauce, three cheeses, red onions, gravy and oregano. Finally, the Scottish Haggis Pizza comes topped with traditional haggis meat or a vegetarian haggis, three cheeses, oregano and red onions. The new Euros-themed pizzas from Flatstone Pizza Co. are available at Country Choice in the UK for £5 per half pizza, which are offered for purchase in [grab-and-go boxes](https://www.trendhunter.com/trends/goalden-balls) to expedite access. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 29% | Freshness: 25% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Euros-themed Foods:** Specialty menus designed around major sporting events can increase customer engagement and drive thematic sales. - **Regional Ingredient Highlighting:** Using region-specific ingredients in familiar items can create a unique culinary experience that appeals to local and international consumers. - **Grab-and-go Gourmet:** Premium ready-to-eat meals offered in convenient formats can attract busy consumers seeking quality and speed. ### Who This Affects Most - **Food and Beverage:** Innovative themed meals can boost sales and create memorable dining experiences that resonate with event enthusiasts. - **Event Catering:** Tailored menus for large events can enhance the overall consumer experience and offer new revenue opportunities. - **Retail:** Convenient, high-quality food offerings in grab-and-go formats can drive foot traffic and increase retail food sales. ## Related on Trend Hunter - [Festive Holiday Dinner Pizzas](https://www.trendhunter.com/trends/country-choice-christmas-pizza.md) - [Seasonal Cuisine-Topped Pizzas](https://www.trendhunter.com/trends/hog-roast-pizza.md) - [Meaty Football-Shaped Pizzas](https://www.trendhunter.com/trends/football-pizza.md) - [Playing Field Pizza Boxes](https://www.trendhunter.com/trends/pitch-party-pizza.md) - [Convenient Scottish Cuisine Foods](https://www.trendhunter.com/trends/foodtogo-range.md) - [Comforting Fan Pizzas](https://www.trendhunter.com/trends/emergency-pizzas-for-soccer.md) - [Celebratory Soccer Cupcakes](https://www.trendhunter.com/trends/finsbury-food-group-cupcakes.md) - [Football-Themed Snack Kits](https://www.trendhunter.com/trends/fieldgoods-x-days-euros-bundle.md) - [Sandwich-Inspired Pizzas](https://www.trendhunter.com/trends/cheesy-pizzas.md)