# Flat-Pack Chocolate Easter Bunnies IKEA Embraces the Spirit of Its Business Style for the Holidays By Kalin Ned | Published 2019-03-08 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/flatpack-chocolate-easter-bunny References: [designtaxi](https://designtaxi.com/news/403736/IKEA-s-Flat-Pack-Chocolate-Easter-Bunny-Can-Be-Self-Assembled-Like-Its-Furniture/) & [ikea](https://www.ikea.com/us/en/catalog/products/20440673/) [IKEA](https://www.trendhunter.com/trends/vinterfint-advent-calendar) stays true to its self-assembly product range with a flat-pack chocolate Easter bunny. The treat is dubbed ‘VÅRKÄNSLA' and will, without a doubt, delight fans of the furniture store with an adorably quirky aesthetic. The holiday snack boasts a milk chocolate silhouette and encourages one to play with food — even for a little bit. It is made with UTZ-certified cacao, meaning that the product subscribes to "[sustainable farming practices](https://www.trendhunter.com/trends/happi-1)." The packaging features three parts that tap into the DIY-style aesthetic and fit like a puzzle. While adults are sure to find the similarity between IKEA's VÅRKÄNSLA and the style of the megastore's furniture offerings amusing, the flat-pack chocolate Easter bunny will be able to delight and engage children. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### What Makes This Trend Stand Out - **Flat-pack Food:** Opportunity for disruptive innovation in creating flat-pack versions of various food products. - **Sustainable Packaging:** Opportunity for disruptive innovation in developing eco-friendly and puzzle-like packaging for food items. - **Playful Food Experiences:** Opportunity for disruptive innovation in designing interactive and playful food experiences for both children and adults. ### Sectors Adopting This - **Food Manufacturing:** Opportunity for disruptive innovation in the food manufacturing industry by creating flat-pack food items. - **Packaging Design:** Opportunity for disruptive innovation in the packaging design industry by developing sustainable and puzzle-like packaging solutions. - **Restaurant and Hospitality:** Opportunity for disruptive innovation in the restaurant and hospitality industry by offering playful and interactive food experiences. ## Related on Trend Hunter - [Artisanal Easter Kits](https://www.trendhunter.com/trends/hoppy-easter-basket.md) - [Flatpack Advent Calendars](https://www.trendhunter.com/trends/vinterfint-advent-calendar.md) - [Contemporary Springtime Easter Treats](https://www.trendhunter.com/trends/lindt-easter-range.md) - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md) - [Interactive Easter Chocolate Experiences](https://www.trendhunter.com/trends/gold-bunny.md) - [Nutty Easter Chocolate Ranges](https://www.trendhunter.com/trends/lindt-2026-easter-collection.md) - [Painterly Chocolate Bunny Kits](https://www.trendhunter.com/trends/solid-chocolate-bunnies.md) - [Undead Easter Treats](https://www.trendhunter.com/trends/sugar-plum-chocolate-zombie-bunny.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md)