# Flatbread Fast Food Pizzas The New Flatizza from Subway is an Interesting Hybrid By Jennifer Paul | Published 2014-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flatizza References: [marketingmag](http://www.marketingmag.ca/uncategorized/subways-new-flatizza-sounds-better-with-italian-accent-107510) & [subway](http://www.subway.ca) The new Flatizzas from subway look like just like pizza, but they are much more difficult to pronounce. This delicious invention is part flatbread and part pizza. The difficult-to-pronounce menu item would sound perfect if everyone had an Italian accent. Subway’s chief marketing officer said it is pronounced “flah-TEE-zah.” I love pizza, so this is something I will definitely be trying it out myself the next time I am in a Subway restaurant. The new Flatizza gives Subway a way to brand a product that is something people can make at home. [Flatbread](https://www.trendhunter.com/trends/pull-apart-flatbread) pizzas have become very popular with other chains using it as a menu option like [California Pizza Kitchen](https://www.trendhunter.com/trends/croissant-inspired-thin-crust-pizzas) and [Olive Garden](https://www.trendhunter.com/trends/neverending-pasta-pass). If you like thick crust and love pizza, then the new Flatizza from Subway is perfect for you. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flatbread Pizza Hybridization:** There is an opportunity for other restaurants to create their own hybrid flatbread pizza menu items to tap into this trend of unique, customizable fast food options. - **Home-style Fast Food Pizzas:** Fast food chains can disrupt the traditional frozen pizza industry and offer fresher ingredients, wider customization choices, and faster service. - **Unique Menu Item Branding:** Creating exclusive menu items can help chains compete and build brand recognition, particularly with novelty offerings like the Flatizza that are unavailable from competitors. ### Who This Affects Most - **Fast Food Chains:** Fast food chains can benefit from this trend by offering quick, customizable, and unique variations on traditional menu items to keep up with changing consumer tastes. - **Pizza Chains:** Pizza chains can offer new menu items with unique twists on traditional pizzas and toppings to attract customers seeking something different from their usual go-to options. - **Frozen Pizza Manufacturers:** Frozen pizza manufacturers could potentially benefit from the trend of customizability and branding by offering easily customizable frozen pizza options that come with fresh ingredients and unique flavor combinations. ## Related on Trend Hunter - [Virtual Pizza Restaurants](https://www.trendhunter.com/trends/pizza-piatta.md) - [Savory Coffee Shop Flatbreads](https://www.trendhunter.com/trends/new-flatbread-pizzas.md) - [Pizza-Inspired Submarine Sandwiches](https://www.trendhunter.com/trends/blimpie-pizza-subs.md) - [Hand-Crafted Personal Pizzas](https://www.trendhunter.com/trends/crafted-flatzz.md) - [Middle Eastern Cuisine-Inspired Wraps](https://www.trendhunter.com/trends/subway-wraps.md) - [Dippable Cheesy Bread Snacks](https://www.trendhunter.com/trends/subway-1.md) - [Cheesy Rolled Bread Snacks](https://www.trendhunter.com/trends/footlong-dippers.md) - [Mediterranean Street Food Sandwiches](https://www.trendhunter.com/trends/arayes-flatbread.md) - [Easy-to-Prepare Restaurant Flatbreads](https://www.trendhunter.com/trends/pull-apart-flatbread.md)