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# Whitewashed Iconic Building Abodes
The Flatiron Loft is a Slice of Serenity in a Chaotic City

By Michael Hemsworth | Published 2013-05-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/flatiron-loft
References: [homedsgn](http://www.homedsgn.com/2013/05/28/flatiron-loft/) & [onefinestay](http://www.onefinestay.com/new-york/flatiron-loft/images/)

Located in the iconic building that has come to be known around the world, the Flatiron Loft is a perfect blending of [modern living](https://www.trendhunter.com/trends/west-chelsea-apartment) with a rather laid-back feeling. Split across [two floors](https://www.trendhunter.com/trends/clinton-hill-duplex), the Flatiron Loft is a whopping 3,000 square feet and offers an insurmountable level of [natural light](https://www.trendhunter.com/trends/omarama-attic) that not only pours in through the multiple windows, but is allowed to bounce around the space freely because of the white color scheme.

An expertly appointed kitchen and sumptumptuous living area round off the Flatiron Loft to make it feel more like a home than anything else. The legendary building that the loft is housed in is located in the aptly named Flatiron District and located at 23rd Street, Broadway and Fifth Avenue.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 96% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Modern Living:** Creating spaces that blend modern design with a relaxed atmosphere, like the Flatiron Loft, offers an opportunity for innovative home renovations.
- **Natural Light:** Designing spaces that maximize natural light, such as the Flatiron Loft, opens up opportunities for architects and developers to create light-filled environments.
- **White Color Scheme:** Adopting a white color scheme, as seen in the Flatiron Loft, presents opportunities for interior designers to create minimalist and bright spaces.

### Who This Affects Most

- **Real Estate:** Real estate developers could focus on revitalizing historic buildings, like the Flatiron Loft, to create attractive living spaces within iconic structures.
- **Architecture:** Architects can explore sustainable design principles to incorporate more natural light into their projects, inspired by spaces like the Flatiron Loft.
- **Interior Design:** Interior designers have the chance to incorporate white color schemes, reminiscent of the Flatiron Loft, to create modern and serene interiors.

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