# Flatbread Pizza Menu Expansions Panera is Adding a Range of Flatbread Pizzas to Its Menu By Riley von Niessen | Published 2020-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flatbread-pizza1 References: [restaurantnews](http://www.restaurantnews.com/panera-rolls-into-the-pizza-category-with-launch-of-three-new-flatbread-pizzas-102820/) & [panera](https://www.panera.ca/en-us/home.html) In order to supply its consumers with more dining options that are also well-suited for takeout, [Panera](https://www.trendhunter.com/trends/panera-menu) announced a new menu category that spotlights its 'Flatbread Pizzas.' The dishes start at $8, and include everything from Cheese and Margarita classics, to Chipotle Chicken & Bacon. While the pizzas make excellent and filling meals on their own, Panera also points out that they can be the perfect accompaniment to a [family meal](https://www.trendhunter.com/trends/bakery-crust-pizza). Head Chef Claes Petersson spoke to the changes, stating "With the launch of Flatbread Pizza, we are looking to redefine the expectation of pizza and carve out a niche for Panera in the pizza category. Our Flatbread Pizzas encompass the best of what Panera has to offer: clean, delicious ingredients from our pantry on top of oven-baked flatbread that is expertly crafted for our guests." Image Credit: Panera ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Fast Food:** Expanding menu options with gourmet flatbread pizzas presents an opportunity to redefine expectations in the fast food industry. - **Takeout Dining:** Emphasizing flatbread pizzas as a takeout option taps into the growing demand for convenient and portable meals. - **Menu Innovation:** Introducing new flatbread pizza variations showcases a commitment to menu innovation and keeping up with changing consumer preferences. ### Who This Affects Most - **Fast Food:** The fast food industry can benefit from incorporating gourmet flatbread pizzas into their menus to appeal to a wider range of customers. - **Food Delivery:** The food delivery industry can seize the opportunity to partner with Panera and offer their flatbread pizzas as a popular takeout option. - **Casual Dining:** Casual dining establishments can explore incorporating flatbread pizzas to cater to customers' desire for more diverse and customizable menu choices. ## Related on Trend Hunter - [Extensive Springtime Bakery Menus](https://www.trendhunter.com/trends/panera-menu.md) - [Bakery Chicken Baguette Lines](https://www.trendhunter.com/trends/panera-bread-4.md) - [Flatbread Crust Pizza Menus](https://www.trendhunter.com/trends/flatbread-pizzas.md) - [Cheesy Toasted Baguette Sandwiches](https://www.trendhunter.com/trends/toasted-baguette-sandwiches.md) - [Indulgent Bakery Sandwich Ranges](https://www.trendhunter.com/trends/stacked-toasted-baguettes.md) - [Baked Coffee Shop Pizzas](https://www.trendhunter.com/trends/tim-hortons-pizza.md) - [Savory-Sweet Bakery Sandwiches](https://www.trendhunter.com/trends/panera-bread-breakfast-menu.md) - [Protein-Packed Flatbread Entrees](https://www.trendhunter.com/trends/chicken-club-flatbread.md) - [Restaurant Chain-Branded Baked Goods](https://www.trendhunter.com/trends/panera-brands.md)