# Dog Dentures Flatazor Senior Diet Ad By Elsa Blaine | Published 2008-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flatazor-dog-food-ad-old-buddy-loses-his-dentures References: [advertolog](http://www.advertolog.com/paedia/prints/2008/5/16/200732/) & [flatazor](http://www.flatazor.com/en/maj-e/c2a1i894b1/flatazor.htm) This poor old guy is still going strong, apparently thanks to his healthy 'Flatazor Prestige Senior' diet, but unfortunately he just wasn't able to keep his dentures in while playing Frisbee. The shocked & embarrassed expression on the airborne terrier's face is priceless. This hilarious print ad created, for the Flatazor line of dog food, in France by TBWA-MAP is titled “For Your Old Buddy.” As the well-being of our pets is an increasingly popular market, advertising with regard to their particular stages of life will no doubt continue to grow. I have to say, I appreciate the sense of humour used in the ad, as opposed to the standard tugging at your emotions approach. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Pet Well-being:** Opportunity for innovative products and services that cater to the specific needs of pets at different stages of life. - **Humorous Advertising:** Disruptive opportunity to stand out in the pet food market by using humor instead of the typical emotional approach. - **Lifestyle Diets for Pets:** Emerging trend of specialized diets for pets that target their specific life stages and promote overall well-being. ### Sectors Adopting This - **Pet Food:** Opportunity for pet food companies to develop and market specialized diets tailored to the specific needs of pets at different stages of life. - **Advertising and Marketing:** Disruptive opportunity for advertising agencies to create humorous campaigns that stand out in the competitive pet product market. - **Pet Wellness:** Emerging industry focused on providing holistic pet care solutions, including specialized diets and other products for pets at different life stages. ## Related on Trend Hunter - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Seaweed-Based Dental Supplements](https://www.trendhunter.com/trends/dental-powder.md) - [Enriching Dental Mixes](https://www.trendhunter.com/trends/doggy-dental-mix.md) - [Premium Dental Dog Chews](https://www.trendhunter.com/trends/dental-dog-chew.md) - [Dog Breath Challenges](https://www.trendhunter.com/trends/double-dog-dare.md) - [Movement-Based Dental Treats](https://www.trendhunter.com/trends/stella-and-chewys.md) - [Plant-Powered Senior Dog Foods](https://www.trendhunter.com/trends/senior-dog-food.md) - [Soft Chew Dental Treats](https://www.trendhunter.com/trends/wellness-whimzees-freshzees.md) - [Postbiotic Dog Dental Chews](https://www.trendhunter.com/trends/pupgum.md)