# Velvety Coffee Beverages Second Cup Releases a New Flat White Drink for Coffee Lovers to Enjoy By M | Published 2014-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flat-white References: [youtube](https://www.youtube.com/watch?v=jbrpoG2uvyE) Second Cup recently came out with a new warm beverage called the Flat White that is perfect to sip on during the upcoming colder months. This [creamy coffee drink](https://www.trendhunter.com/trends/skinnyccino-coffee-beverages) is based off of a traditional New Zealand and Australian beverage that incorporates steamed milk and a double shot of expresso into a smaller sized cup. Traditionally in North America coffee drinkers opt for cappuccinos, Americanos or lattes when searching for a [warm espresso-based drink](https://www.trendhunter.com/trends/coffee-bean-tea-leaf1). Now Second Cup is bringing the Flat White drink to the table by offering consumers a delicious [double espresso beverage](https://www.trendhunter.com/trends/aerocano). The Flat White is also served in a smaller cup creating a greater milk to espresso ratio so that the espresso's aroma really comes through in every sip. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 7% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Creamy Coffee Beverages:** Opportunity to explore new flavors and variations of classic coffee drinks with unique ingredients and textures. - **Traditional Beverage Adoption:** Opportunity for North American coffee shops to expand their menu with traditional beverages from other parts of the world. - **Smaller Cup Size Emphasis:** Opportunity to offer customers smaller cup sizes for a stronger coffee experience that highlights the quality of the espresso. ### Where This Applies - **Coffee Shops:** Coffee shops can expand their menu and introduce new variations of coffee drinks to cater to different consumers' preferences and tastes. - **Beverage Packaging:** Companies can design new packaging solutions and cup sizes to accommodate the growing trend of smaller coffee cup sizes. - **Coffee Bean Suppliers:** Coffee bean suppliers can develop new blends and flavors to cater to the demand for unique and creamy coffee beverages. ## Related on Trend Hunter - [Canned Espresso Beverages](https://www.trendhunter.com/trends/flat-white-canned.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Seasonal Beverage Lineup Releases](https://www.trendhunter.com/trends/second-cups-new-menu.md) - [Aussie Condiment Coffees](https://www.trendhunter.com/trends/vegemite-x-farm-girl.md) - [Creamy White Chocolate Drinks](https://www.trendhunter.com/trends/creamy-white-chocolate.md) - [White Mocha Lattes](https://www.trendhunter.com/trends/white-mocha-latte.md) - [Velvety Ready-to-Sip Iced Coffees](https://www.trendhunter.com/trends/emmi-caff-latte-creamy.md) - [Chilled At-Home Cafe Drinks](https://www.trendhunter.com/trends/starbucks-white-chocolate-mocha.md) - [Bespoke QSR Beverages](https://www.trendhunter.com/trends/summer-drinks-1.md)