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# Brilliant Bike Culture Montages
'Flat and Street' Features Wicked BMX Acrobatics and Stunts

By Jason Soy | Published 2011-11-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/flat-and-street
References: [designcollector.net](http://designcollector.net/soul-flat-street-revolution/) & [vimeo](http://vimeo.com/32500189)

I may not know much about BMXing, but I still can't help but be entranced by ‘Flat and Street,’ a video which documents the beauty of [extreme cycling](https://www.trendhunter.com/trends/cyclehud) and its culture.

Produced by [Soul BMX Magazine](https://www.trendhunter.com/trends/protein-mocha-coffee) and directed by the talented Hadrien Picard, Flat and Street interlaces physics-defying bike stunts with an eerie Portishead track to create a video that’s simultaneously cool, urban and classy. The occasional fish lens perspective that the camera takes on invokes a surreal, dream-like quality to the images in the clip. It would make sense that this video takes place in a dream as gravity does not seem to influence any of the bikers found in this amazing [bike culture](https://www.trendhunter.com/trends/neighborhood-x-palace) montage.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 10% | Activity: 17% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Extreme Cycling Culture:** Disruptive innovation opportunity: Explore new ways to engage and market to the growing community of extreme cyclists.
- **Surreal Bike Stunt Videos:** Disruptive innovation opportunity: Develop immersive and interactive experiences that allow viewers to feel like they are part of the bike stunts.
- **BMX Photography and Filming Techniques:** Disruptive innovation opportunity: Create innovative camera equipment and techniques specifically designed for capturing BMX stunts and culture.

### Who This Affects Most

- **Action Sports:** Disruptive innovation opportunity: Introduce advanced safety technologies and protective gear tailored for extreme cycling experiences.
- **Creative Media Production:** Disruptive innovation opportunity: Develop new storytelling techniques and formats to showcase the artistry and athleticism of extreme cycling.
- **Adventure Tourism:** Disruptive innovation opportunity: Design unique travel experiences that offer opportunities to witness and engage with extreme cycling cultures around the world.

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- [90s Mountain Bikes](https://www.trendhunter.com/trends/4130-flat-bar.md)
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- [Picturesque Cyclist Exploration Books](https://www.trendhunter.com/trends/cyclist-ride.md)
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