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# Contemporary Milk Bottles
The Flasso by Subinay Malhotra is Made with India in Mind

By Meghan Young | Published 2013-08-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/flasso-by-subinay-malhotra
References: [yankodesign](http://www.yankodesign.com/2013/08/15/sustainable-milk-flask/) & [behance.net](http://www.behance.net/gallery/FLASSO/10214459)

Flasso by Subinay Malhotra, an industrial designer based in New Delhi, India, is a unique and contemporary take on the current containers for milk. It melds the idea of [plastic pouches, boxes and glass bottles](https://www.trendhunter.com/trends/renato) to create a convenient vessel that addresses many problems. Namely, as Yanko Design points out, it's "basically a milk flask designed eliminate the need of transferring the milk from the pouch to a utensil and then heating it."

Designed with countries like India in mind, Flasso by Subinay Malhotra also addresses the lone bachelor who often eats alone and thus requires [low maintenance food packaging](https://www.trendhunter.com/trends/placon-crystal-seal-delectables). Easy to manufacture, distribute, maintain and use, Flasso by Subinay Malhotra will keep the [milk fresh](https://www.trendhunter.com/trends/high-protein-fresh-milk) and hopefully curb tampering as well, which is sadly common in such areas.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 29% | Activity: 14% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Contemporary Milk Containers:** Disruptive innovation opportunity: Designing new, convenient vessels for milk storage and consumption that eliminate the need for transferring and heating.
- **Low Maintenance Food Packaging:** Disruptive innovation opportunity: Creating packaging solutions that cater to the needs of single individuals and require minimal maintenance.
- **Tamper-proof Packaging:** Disruptive innovation opportunity: Developing packaging designs that prevent tampering and increase product safety, particularly in areas where tampering is common.

### Where This Applies

- **Food Packaging:** Disruptive innovation opportunity: Revolutionizing food packaging to enhance convenience and adapt to changing consumer needs.
- **Consumer Goods:** Disruptive innovation opportunity: Innovating product designs and packaging to cater to specific consumer demographics and improve usability.
- **Manufacturing:** Disruptive innovation opportunity: Streamlining manufacturing processes to efficiently produce and distribute innovative packaging solutions.

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