# Incognito Flask Scarves The Flask Scarf is the Perfect Way to Enjoy Alcohol On the Go By Vasiliki Marapas | Published 2014-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flask-scarf References: [geekologie](http://geekologie.com/2014/04/just-in-time-for-mothers-day-a-scarf-fla.php) & [flaskscarf](http://flaskscarf.com/) The makers of the ultra-popular [Flask Tie](https://www.trendhunter.com/trends/scotch-sipping-jacket) for men are back with a more fashion-forward option for the ladies, titled the 'Flask Scarf.' Sometimes you need an ongoing buzz to make it through the day; unfortunately, drinking at your cubicle is generally frowned upon. Now you can avoid the wrath of your boss and the scorn of your co-workers by disguising your [drinking habit](https://www.trendhunter.com/trends/drinkcation) with these [stylish scarves](https://www.trendhunter.com/trends/mozzarella-stick-scarf), which come in a variety of colors and stripes. Of course, these functional scarves don't have to be used in the office. You can get day drunk as you shop, go for a run or scroll through all the items on your to-do list. You'll be surprised at how fast your day goes by when you're running errands with the Flask Scarf. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Disguised Drinking Accessories:** Opportunity for innovative products that allow discreet alcohol consumption in various settings. - **Fashion-forward Drinking Accessories:** Potential for stylish and functional accessories that cater to individuals who enjoy alcohol on the go. - **Daytime Drinking Culture:** Emerging trend of incorporating alcohol consumption into daily activities and routines. ### Where This Applies - **Fashion and Apparel:** Possibility for clothing brands to create accessories like scarves that incorporate hidden compartments for discreet drinking. - **Hospitality and Entertainment:** Opportunity for bars, restaurants, and venues to offer unique drinking accessories that enhance the customer experience. - **Travel and Leisure:** Potential for travel-related businesses to develop innovative products that cater to travelers who want to enjoy alcohol during their activities. ## Related on Trend Hunter - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [College-Targeted Drink Essentials](https://www.trendhunter.com/trends/discreet-drink-covers.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Non-Alcoholic Cocktail Flasks](https://www.trendhunter.com/trends/flask-duo.md) - [Cooling Hand-Made Scarves](https://www.trendhunter.com/trends/soccer-scarf-1.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Hot Sauce Flasks](https://www.trendhunter.com/trends/fiesta-flask.md)