# Sacrilegious Drinking Accessories The Flask in a Book from Shopjeen Defies the Holy Word By Jana Pijak | Published 2013-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flask-in-a-book References: [shopjeen](http://www.shopjeen.com/collections/home/products/flask-in-a-book) & [shopjeen](http://www.shopjeen.com) Change the way you enjoy your [favorite alcoholic beverage](https://www.trendhunter.com/trends/schneaky-espresso-martini) with the Flask in a Book from online retailer Shopjeen. This handy flask can be found in a [faux book case](https://www.trendhunter.com/trends/book-ipa) that is designed to resemble the Holy Bible. The book features a dark casing and boasts the words 'Good Book' in gold, decorative writing. The calligraphy surrounds a large gold [Christian](https://www.trendhunter.com/trends/2026-bridal) cross and features a perfect slot for its fitted flask accessory. The Flask in a Book from Shopjeen also features a side elastic that keeps its interior flask element in place while keeping its owner out of trouble. Whether purchased by the rebellious church goer or as a naughty novelty gift item, this stainless steel flask and its clever 'Good Book' disguise is sure to change its user's drinking experience. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Disguised Drinking Accessories:** There is a disruptive innovation opportunity to create disguised drinking accessories that mimic everyday items and provide a unique drinking experience. - **Naughty Novelty Gifts:** The market for naughty novelty gifts presents a disruptive innovation opportunity to create unique, attention-grabbing products that appeal to a specific audience. - **Religious-themed Products:** The popularity and controversy surrounding religious-themed products offers a disruptive innovation opportunity to create unique items that challenge traditional boundaries. ### Where This Applies - **E-commerce:** The rise of e-commerce provides a disruptive innovation opportunity to develop and sell unique and unconventional products like the Flask in a Book from Shopjeen. - **Alcoholic Beverages:** The alcoholic beverages industry can explore disruptive innovation by creating new and unconventional ways for consumers to enjoy their drinks, such as disguised flasks. - **Gifts and Novelties:** The gifts and novelties industry has a disruptive innovation opportunity to create unique, attention-grabbing products like the Flask in a Book that cater to niche markets. ## Related on Trend Hunter - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Handcrafted Collaboration Flasks](https://www.trendhunter.com/trends/shinola-x-vermont-copper-flask.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Spiked Holy Water Seltzers](https://www.trendhunter.com/trends/spiked-holy-water-seltzer.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Hot Sauce Flasks](https://www.trendhunter.com/trends/fiesta-flask.md) - [Liquor Spirit Flight Sets](https://www.trendhunter.com/trends/aged-ore-bottle-flight.md) - [Football-Shaped Flasks](https://www.trendhunter.com/trends/jameson-football-flask.md)