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# Cork-Encased Torches
Flashlight by Joseph Guerra is Cheaply Made and Easily Stored

By Amelia Roblin | Published 2012-08-04 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/flashlight-by-joseph-guerra
References: [josephguerra](http://www.josephguerra.com)

The shape of batteries and the rounded form of a clasped hand might have dictated the cylindrical look of the common [electric torch](https://www.trendhunter.com/trends/timeli-flashlight), but the composition of the Flashlight by Joseph Guerra is no less efficient. The [handheld illuminating device](https://www.trendhunter.com/trends/the-loopdot) is a rectangular prism, ergonomically enhanced with a handgrip and a knuckle indentation.

Somewhat unexpectedly, the gadget is [made of cork](https://www.trendhunter.com/trends/cork-box). The springy material is CNC-cut for a rational and efficient method of manufacturing. Its outer contours are quite simple to sculpt and its inner cavities need only accommodate a few fuel cells, a couple of wires and a conical gap for the installation of the lightbulb. Flashlight by Joseph Guerra is consequently cheap to produce, easy to maintain and practical to store.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 37% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Lighting Solutions:** Using environmentally friendly materials like cork to create innovative lighting solutions is a growing trend with great market potential.
- **Efficient Manufacturing Techniques:** Using CNC-cutting for cost-efficient and practical manufacturing is a trend disrupting traditional production methods.
- **Ergonomic Design:** Creating everyday devices with a focus on ergonomics is becoming increasingly popular and presents valuable disruptive innovation opportunities.

### Industries Being Reshaped

- **Lighting:** The lighting industry can benefit from sustainable and innovative lighting solutions that are easy to produce, maintain and store.
- **Manufacturing:** Manufacturing can adopt more cost-efficient and practical methods such as CNC-cutting to reduce production costs and speed up the process.
- **Consumer Electronics:** Companies focused on creating ergonomic consumer electronics presenting an excellent opportunity for innovation and profit in the ever-growing market.

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