# Beach Coat Flashers Bikini Clad Girls Promote Queensland as Sun Destination By Tisah Tucknott | Published 2009-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flashers-queensland-sun-destination References: [nextnature.net](http://www.nextnature.net/?p=2663) & [scaryideas](http://www.scaryideas.com/content/8423/) 24 flashers were recently asked to [promote tourism](https://www.trendhunter.com/trends/wasaga-beach) in Queensland, Australia by revealing themselves to pedestrians in Sydney and Melbourne. The flashers were placed in areas of high traffic wearing nothing but a trench coat and a bikini. The ingenious idea to promote Queensland as a sunny holiday destination this winter was done by adding a picture of a beach to the inside of the flashers' coats. **Implications** - One of the best ways a company can attract attention to its brand or products is by creating a short-term, [sexually-charged publicity stunt](https://www.trendhunter.com/trends/road-to-radiance). This kind of marketing has a high chance of [going viral](https://www.trendhunter.com/trends/heinz-ketchup-zero) due to sheer surprise, and it will immediately draw attention from all corners. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Sexually-charged Publicity Stunts:** Short-term, sexually-charged publicity stunts can attract attention to a brand or product and have a high chance of going viral due to surprise, creating an opportunity for disruptive marketing. - **Innovative Outdoor Advertising:** Outdoor advertising that incorporates unique or unexpected elements, such as the use of flashers promoting a sunny holiday destination, can disrupt traditional advertising methods and capture attention. - **Provocative Branding:** Provocative branding, such as using flashers to promote a product or service, can generate buzz and attract attention to a brand, representing a disruptive way of standing out in a crowded marketplace. ### Industries Being Reshaped - **Tourism:** The tourism industry can employ provocative and innovative advertising techniques, such as the use of flashers, to capture attention and stand out in a crowded marketplace. - **Advertising:** The advertising industry can experiment with disruptive marketing techniques, such as sexually-charged publicity stunts and innovative outdoor advertising, to create campaigns that go viral and capture attention in unique ways. - **Fashion:** The fashion industry can explore provocative branding techniques, such as using flashers as part of a marketing campaign, to generate buzz and create a sense of edginess around their products. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Respectful Nudist Beach Campaigns](https://www.trendhunter.com/trends/tradition-of-nudism-in-catalonia.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md)