# Guerrilla Flash Mob Campaigns Synchronized Dancing at London Liverpool Street for T-Mobile By TrendHead | Published 2009-01-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/flash-mob-dancing-synchronized-dancing-at-london-liverpool-street References: [dailymail](http://www.dailymail.co.uk/news/article-1117183/Dance-Of-The-Commuters-400-strong-flash-mob-gets-funky-Liverpool-Street-Station.html) & [uk.youtube](http://uk.youtube.com/watch?v=8nBOQCpHAMY&eurl=http://www.dailymail.co.uk/news/article-1117183/Dance-Of-The-Commuters-400-strong-flash-mob-gets-funky-Liverpool-Street-Statio) Yesterday, commuters traveling through the busy train station of Liverpool Street in central London got a big show-stopping surprise as hundreds of people broke into a synchronized dance routine. This was an organized guerrilla dance act organized by [T-Mobile](https://www.trendhunter.com/trends/rage-against-big-internet-tour) for an advert which will debut on UK, Channel 4 and [YouTube](https://www.trendhunter.com/trends/3d-billboards) today. What a publicity stunt! Well done, guys. Normally ‘[Flash Mob](https://www.trendhunter.com/trends/the-friendship-bus)’ acts are a type of freedom-of-expression act where people get together in public spaces at a set time to carry out some quirky action before leaving quietly to themselves a few minutes later. This has been seen before, like the ‘No pants subway ride’ or the ‘public freeze’ sessions where hundreds of people freeze for a minute before walking off again. Let's keep an eye out for that happy-go-dancing ad, ey! ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 44% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Guerrilla Marketing:** Opportunity for businesses to create unexpected and attention-grabbing campaigns that can generate viral buzz and brand awareness. - **Flash Mobs:** Potential for organizations to leverage flash mobs as a way to engage with a large audience in a creative and memorable way. - **Virality in Advertising:** Increasing importance of creating content that has the potential to go viral and reach a wide audience through social media. ### Industries Being Reshaped - **Advertising:** Chance for advertising agencies to explore unconventional and disruptive strategies to promote brands and products. - **Entertainment:** Opportunity to incorporate flash mobs and unexpected performances to captivate audiences and enhance the overall entertainment experience. - **Social Media Marketing:** Rise in demand for creative and shareable content that can generate high engagement on social media platforms. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Rage-Relieving Internet Tours](https://www.trendhunter.com/trends/rage-against-big-internet-tour.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Rewarding Dance Apps](https://www.trendhunter.com/trends/desperados-dance-club.md) - [Youth Culture Telecom Campaigns](https://www.trendhunter.com/trends/deutsche-telekom.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md)