# Cost-Conscious Kitchen Paper Products Flash Kitchen Roll is Three-Ply and Comes in Two Sizes By Michael Hemsworth | Published 2024-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flash-kitchen-roll References: [talkingretail](https://www.talkingretail.com/products-news/household/flash-kitchen-roll-hits-the-shelves-06-06-2024/) & [accrol](https://www.accrol.co.uk)  [Flash Kitchen Roll](https://www.trendhunter.com/trends/mrs-hinchs-cosy-season-collection) has been launched in the UK as a product made by the Lancashire-based Accrual Papers licensed from [Procter & Gamble](https://www.trendhunter.com/trends/perfect-tear) that prioritizes quality and a low-cost price point. The product comes in two options including Handy Sheets and XL Sheets, which are targeted towards the different cleaning needs of consumers. The paper towels are reported by the brand to be thicker than what's offered by competitors thanks to its three-ply form and comes with 100 sheets per roll. The product reacts to the demand for [high-value, low-cost household products](https://www.trendhunter.com/trends/bloomz-cleaning-products) in the face of inflation. Chief Operating Officer Graham Cox commented on the Flash Kitchen Roll saying, "We are thrilled to be working with Procter & Gamble to launch Flash Kitchen Roll for UK consumers. The Flash brand has been the leader in its field since 1958 and we have developed a product worthy of the name.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 29% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Inflation-driven Household Products:** Households are shifting towards high-value, low-cost items in response to rising living expenses. - **Multi-option Product Lines:** Consumer goods are increasingly offering multiple versions to cater to diverse needs and preferences. - **Enhanced Durability:** Products boasting superior durability, like three-ply kitchen rolls, are becoming more preferred by consumers. ### Industries Being Reshaped - **Consumer Goods:** Low-cost, quality-focused products are becoming essential offerings in the consumer goods sector. - **Paper Products:** The paper product industry is innovating to provide thicker, more durable options amidst increased price sensitivity. - **Licensing and Partnerships:** Collaborations between companies, such as licensing deals, are key to introducing new products under trusted brands. ## Related on Trend Hunter - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md) - [Affordable High-End Toilet Papers](https://www.trendhunter.com/trends/cascades-inc.md) - [Sustainable Toilet Papers](https://www.trendhunter.com/trends/asda-and-the-good-rol.md) - [Bamboo Paper Product Expansions](https://www.trendhunter.com/trends/the-good-roll-products.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Paper-Free Kitchen Towels](https://www.trendhunter.com/trends/reusable-paper-towels.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Long-Lasting Reusable Cloths](https://www.trendhunter.com/trends/swish-cloths.md) - [Bubblegum-Scented Kitchen Rolls](https://www.trendhunter.com/trends/bubblegum-scented-kitchen-rolls.md)