# Hovering Stain Campaigns Flash Cleaner Ads Keep Potential Spills From Pristine Surfaces By Amelia Roblin | Published 2011-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flash-cleaner-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/flash_icecream_0) & [leoburnett](http://www.leoburnett.co.uk/) Inevitably, [cooking involves the creation of messes](https://www.trendhunter.com/trends/effortiseverything), but wouldn't it be nice if these Flash Cleaner ads could come true? The four prints picture what it would look like if spills occurred while floating above your counter top, making the entire process of food preparation a whole lot less dirty. Melted ice cream, toppled coffee and even upset [paint cans](https://www.trendhunter.com/trends/lick-the-one-campaign) would be no match for even the most immaculate eating surfaces. That white kitchen table might have been a good idea after all, if this [all-purpose detergent](https://www.trendhunter.com/trends/cif-infinite-clean) could actually prevent such substances from ever touching down. Of course, what the Leo Burnett advertising agency is aiming to communicate in these Flash Cleaner ads is that if unwanted contact is made, this product works so effectively that it's as if it never occurred at all. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 59% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Floating Spill Prevention:** Opportunities for innovative spill prevention methods through levitation technology. - **Immaculate Cleaning Imagery:** Disruptive advertising opportunities for cleaning products that promote an immaculate environment even in the face of spills and messes. - **Anti-gravity Branding:** Potential for anti-gravity imagery in branding, as demonstrated by the hovering stains in the Flash Cleaner ads. ### Where This Applies - **Cleaning Products:** Opportunities for cleaning products to incorporate innovative spill prevention mechanisms to promote a truly immaculate environment. - **Advertising:** Disruptive opportunities for advertising agencies to create unique and memorable campaigns that promote the efficacy of cleaning products. - **Home Goods:** Potential for anti-gravity imagery in home goods branding, such as kitchen tables and countertops, to promote a clean and tidy aesthetic. ## Related on Trend Hunter - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Soak-Eliminating Dishwashing Soaps](https://www.trendhunter.com/trends/skip-the-soak-power-spray.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Sensorial Dishwasher Installations](https://www.trendhunter.com/trends/cascade-clean-machine.md)