# Nitro-Infused Oatmilk Lattes Verve Coffee Roasters Launches New RTD Flash Brew Oatmilk Latte By Niko Pajkovic | Published 2022-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flash-brew-oatmilk-latte References: [bevnet](https://www.bevnet.com/news/2022/verve-coffee-roasters-announces-new-flash-brew-oatmilk-latte-in-three-delicious-flavors) & [vervecoffee](https://www.vervecoffee.com/)  During Expo West 2022, [Verve Coffee Roasters](https://www.trendhunter.com/trends/oatmilk-lattes), a specialty coffee company based in Santa Craz, announced the launch of its new ready-to-drink ([RTD](https://www.trendhunter.com/trends/organic-cold-brew-coffees)) Flash Brew Oatmilk Latte beverages. The new premium plant-based coffees will be offered in three flavors: Original, Lavender, and Chocolate. Flash Brew Oatmilk Latte is the newest version of the brand's widely popular Direct Trade Flash Brew, which made its debut in 2018. The new offering uses a proprietary oat milk recipe that has been specifically designed to leverage Verve's [nitro-infused coffee](https://www.trendhunter.com/trends/nitroinfused-cold-coffee) while maintaining a well-balanced flavor profile. “Verve’s Oatmilk Latte is for someone who expects a high level of quality, intentionality and ingredient selection. In our minds, a beverage that is designed for on-the-go consumption is not exempt from the meticulous crafting process that all of our products go through,” said Verve’s Head of RTD, Baker Carroll. Image Credit: Verve Coffee ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 52% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nitro-infused Beverages:** Opportunity for beverage companies to innovate by infusing nitrogen into various types of beverages for unique textures and flavors. - **Premium Plant-based Coffees:** Opportunity for plant-based food and beverage companies to offer high-quality and innovative coffee products to the market. - **Proprietary Milk Recipes:** Opportunity for food and beverage companies to create their own unique milk recipes to enhance the flavors and textures of their products. ### Where This Applies - **Beverage Industry:** Beverage companies can expand their product lines by creating nitro-infused beverages that offer unique textures and flavors. - **Plant-based Food and Beverage Industry:** Plant-based food and beverage companies can continue to innovate and offer premium coffee products to meet the growing demand for plant-based options. - **Dairy-free Milk Industry:** Companies specializing in dairy-free milk alternatives can explore the use of proprietary milk recipes to differentiate their products in the market. ## Related on Trend Hunter - [Ready-to-Drink Canned Lattes](https://www.trendhunter.com/trends/oatmilk-lattes.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Enhanced Home Coffee Creations](https://www.trendhunter.com/trends/barista-lovers-oatmilk.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Plant-Based Multi-Serve Lattes](https://www.trendhunter.com/trends/multi-serve-lattes.md) - [Canned Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/oatly-iced-coffees.md)