# Electric Beauty Editorials The Flare 'The New Wave' Photoshoot Stars Jenna Earle and Amanda N By Meghan Young | Published 2012-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flare-the-new-wave References: [fashiongonerogue](http://fashiongonerogue.com/jenna-earle-amanda-n-don-vivid-beauty-looks-for-flare-september-2012-by-chris-nicholls/) & [flare](http://www.flare.com/) The Flare 'The New Wave' editorial features some very [bold and electric beauty looks](https://www.trendhunter.com/trends/chanels-spring-2025). From [bedazzled brows](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) to [red eyeliner](https://www.trendhunter.com/trends/eye-makeup-product) and plum lips, the makeup is as vivid as it can get. The photoshoot will inspire women to have fun with their cosmetics, going for more drama and intrigue than the natural doe-eyed look many have been adopting allows. Captured by New York- and Toronto-based photographer Chris Nicholls, the Flare 'The New Wave' editorial is set to appear in the magazine's September 2012 issue. Fashion editor Fiona Green styled models Amanda N and Jenna Earle, while hair and make-up artist Greg Wendel had fun with their to-die-for features. Overall, they went with a contemporary take on 60s and 80s beauty. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Bold Beauty Looks:** Disruptive innovation opportunity: Develop new cosmetic products and techniques that allow individuals to experiment with and embrace bold and electric beauty looks. - **Dramatic Makeup:** Disruptive innovation opportunity: Create innovative and long-lasting makeup formulas that can easily achieve dramatic and vibrant looks, inspiring consumers to explore their creativity. - **Contemporary Retro Beauty:** Disruptive innovation opportunity: Combine elements of different eras to create unique contemporary retro beauty styles that cater to the modern consumer seeking nostalgic yet modern beauty experiences. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Develop new cosmetic formulas, colors, and textures that cater to the growing demand for bold and vibrant beauty looks. - **Fashion:** Disruptive innovation opportunity: Collaborate with makeup artists and hairstylists to create bold and innovative beauty looks that complement fashion trends and push boundaries. - **Photography:** Disruptive innovation opportunity: Experiment with unconventional beauty photography styles and techniques that capture the essence and vibrancy of bold beauty looks, inspiring both photographers and consumers. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md)