# Levitating Light Fixtures The FlapFlap 10 Floor Lamp Defies Gravity By Renee Ramsarran | Published 2011-02-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/flapflap-10-floor-lamp References: [7gadgets](http://www.7gadgets.com/2011/02/11/floating-floor-lamp/31196) & [architonic](http://www.architonic.com/pmsht/flapflap-10-next/1105134) The FlapFlap°10 floor lamp seems to be magically suspended in the air. A thin reinforced cable holds up the gravity-defying light fixture, tricking the eye into thinking it's floating through the room. This [hovering home accessory](https://www.trendhunter.com/trends/spacetime-transformation-lamp) frees up table space and certainly adds an element of the supernatural to decor. Although there is no real secret behind the [levitating light](https://www.trendhunter.com/trends/levitating-cybertruck), the FlapFlap°10 floor lamp has already received five international awards. **Implications** - Consumers are eager to design their homes so that they reflect their personalities. They seek products that are unique in their design and function, allowing them to convey their values to their guests. Companies can manufacture products with atypical qualities to appeal to expressive demographics. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Levitating Light Fixtures:** The levitation trend in light fixtures offers an opportunity for innovative designs that defy gravity. - **Unique Home Decor:** Consumers are seeking unique and unconventional home decor items that reflect their personalities. - **Expressive Demographics:** Companies can target expressive demographics by creating products with atypical qualities. ### Industries Being Reshaped - **Lighting:** The levitating light trend opens up opportunities for manufacturers to create gravity-defying lighting products. - **Home Decor:** The unique and unconventional home decor trend allows for innovative products that stand out in the market. - **Product Manufacturing:** Manufacturers can capitalize on the demand for atypical products by targeting expressive demographics. ## Related on Trend Hunter - [Delicate Illusory Ceiling Lights](https://www.trendhunter.com/trends/aria-light.md) - [Chic Saucer-Shaped Illuminators](https://www.trendhunter.com/trends/light-in-tight-light-fixture.md) - [Suspended Halo Light Fixtures](https://www.trendhunter.com/trends/lamplox-minimalist-floor-lamp.md) - [Levitating Dynamic Ring Lamps](https://www.trendhunter.com/trends/levitos.md) - [Hat-Like Fabric Illuminators](https://www.trendhunter.com/trends/flying-lamp.md) - [Floating Magnetic Illuminators](https://www.trendhunter.com/trends/the-mnuca-floating-lamp.md) - [Floating Illusion Light Designs](https://www.trendhunter.com/trends/lp-lamp.md) - [Suspended Origami-Like Lighting](https://www.trendhunter.com/trends/sora-light.md) - [Kinetic Insect Sculpture Lamps](https://www.trendhunter.com/trends/dragonfly-balance-light.md)