# Rap-Inspired Lookbooks The Flandana Fall/Winter 2015 Lookbook is Over-the-Top By Vasiliki Marapas | Published 2015-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flandana References: [highsnobiety](http://www.highsnobiety.com/2015/03/10/flandana-fall-winter-2015-collection/) & [shop.flandana.us](http://shop.flandana.us/) Filled with an array of [colorful fleece and bandanas](https://www.trendhunter.com/trends/ski-collection-1), the Flandana Fall/Winter 2015 lookbook doesn't shy away from excess. Artists like Drake and Rihanna give the brand their stamp of approval, which will resonate with [rap and R&B fans](https://www.trendhunter.com/trends/supreme-x-wutang-clan) looking to emulate the style of these iconic stars. [Celebrity endorsement](https://www.trendhunter.com/trends/paper-planes-1) is everything, and there are no two bigger acts in the music industry than the Canadian rapper and his once-love, Barbandian songstress Rihanna. If you're interested in turning heads with your winter wear, don't hesitate to populate your wardrobe with cozy and memorable garments from the Flandana Fall/Winter. The warmth of the fleece combined with the relevancy of paisley in today's fashion climate is a definite winner! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 85% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Colorful Fleece:** Opportunity for innovative fleece garments that stand out with vibrant colors. - **Celebrity Endorsement:** Leverage the power of celebrity endorsements to boost brand appeal and attract loyal fans. - **Rap-inspired Style:** Create clothing lines that capture the iconic style of rap and R&B stars, appealing to fans of these genres. ### Industries Being Reshaped - **Fashion:** Innovate in the fashion industry by incorporating colorful fleece and rap-inspired styles into collections. - **Celebrity Marketing:** Provide marketing services that connect brands with celebrities to tap into their influence and expand brand reach. - **Music Merchandise:** Develop merchandise lines that cater to fans of rap and R&B artists, offering clothing that reflects their style. ## Related on Trend Hunter - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Rapper Alpine Winter Capsules](https://www.trendhunter.com/trends/moschino-x-snoop-dogg.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Rapper-Honoring Fall Streetwear](https://www.trendhunter.com/trends/tupac-shakur-estate.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md)