# Lighthearted Highway Branding Flaminio Olive Oil Packaging Sets Delightful Scenes to Entice Buyers By Amelia Roblin | Published 2012-10-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flaminio-olive-oil-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/09/flaminio.html) & [olioflaminio.it](http://www.olioflaminio.it/Default.aspx) If plastic bags don't seem trashy and bland enough already, their image will be lowered further by the fantastic quality of Flaminio Olive Oil packaging. Based in Umbria, the [Italian brand](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles) already stores and sells its [premium extra virgin olive oil](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil) in lovely wine bottles with punchy textual labels; however, it's gone the extra mile to let you take home the high quality product in a playful tote. The triangular shopping bag is made from a stiff card that unfolds rather like a box. It's bright white at its base but has been illustrated with a charming suburban scene in a range of vibrant colors. A pretty pasture is interrupted by the snaking form of a rural road. Signage describes the contents of Flaminio Olive Oil packaging and a streetlight protrudes in 3D as the green cap passes through a deliberate hole. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Playful Packaging:** Brand packaging is being designed to be visually appealing and engaging. - **Sustainable Totes:** More brands are replacing single-use plastic bags with reusable, illustrated packaging designs made from sustainable materials. - **3D Branding:** Brands are experimenting with making their branding more interactive and tactile, with 3D elements incorporated into packaging designs. ### Where This Applies - **Food and Beverage:** Brands in the food and beverage industry are using playful packaging and sustainable materials to differentiate themselves and appeal to environmentally-conscious consumers. - **Consumer Goods:** Brands in consumer goods are exploring new ways to make their packaging more engaging and visually appealing, while reducing their environmental impact. - **Retail and E-commerce:** Companies in the retail and e-commerce industry are incorporating unique and visually appealing packaging designs to their product deliveries to elevate the customer experience. ## Related on Trend Hunter - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Collectible Olive Oil Packaging](https://www.trendhunter.com/trends/limited-edition-olive-oil-packaging.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Squeezable Pizza Oils](https://www.trendhunter.com/trends/pizza-oil.md) - [Single-Serve Olive Oil Packaging](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil.md)