# Better-for-You Cheesy Puffs CRAVE's Flamin’ Hot Wots’inits Offer an Alternative to Popular Snacks By Laura McQuarrie | Published 2023-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flamin-hot-wotsinits References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/crave-launches-wotsinits-into-morrisons/) & [cravefreefrom](https://cravefreefrom.co.uk/)  One snack at a time, [CRAVE](https://www.trendhunter.com/trends/crave-flamin-hot-wotsinits) is veganizing popular snacks and offering better-for-you versions to consumers, and its latest release introduces Flamin’ Hot Wots’inits. This snack was originally developed for the vegan and free-from snack innovator's appearance on [Aldi's](https://www.trendhunter.com/trends/drizzled-maple-kettle-corn) Next Big Thing. This cheeky, cheese-free snack challenges popular [cheese-flavored corn puffs](https://www.trendhunter.com/trends/tasty-vibes) known as Wotsits in the UK and another "another Flamin’ Hot puff based snack," according to founder Rob Brice. The plant-based cheesy puffs are gluten-free, milk-free, vegan and lactose-free, and the playful product label goes on to list some of the other ingredients that consumers will most definitely not find in the product: paper clips, socks or a boat. As people become more health-conscious and seek out options that fit their dietary needs and preferences, they're searching for better-for-you options that do away with artificial ingredients, allergens and other potentially harmful additives. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 48% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Snack Alternatives:** Companies can explore developing plant-based alternatives to popular snack items. - **Better-for-you Snacks:** There is an opportunity to create snacks that cater to people's dietary needs and preferences, without compromising on taste. - **Playful Product Labeling:** Adding humor and uniqueness to packaging and labeling of healthier snack options can attract consumers. ### Industries Being Reshaped - **Snack Food:** Snack manufacturers can invest in creating vegan versions of popular snacks to cater to a growing health-conscious market. - **Plant-based Food:** There is an opportunity for companies to expand their plant-based food offerings into the snack category. - **Marketing and Advertising:** Agencies can help companies create playful and unique product labeling to attract consumers looking for healthier snack options. ## Related on Trend Hunter - [Fiery Free-From Snack Products](https://www.trendhunter.com/trends/crave-flamin-hot-wotsinits.md) - [Savory Plant-Based Snacks](https://www.trendhunter.com/trends/crave-plant-based-snacks.md) - [Puffy Plant-Based Snacks](https://www.trendhunter.com/trends/peatos-puffs.md) - [Cheesy Puffed Pea Snacks](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops.md) - [Chickpea-Based Healthy Snacks](https://www.trendhunter.com/trends/wotsits.md) - [Extra-Crunchy Cheese Stick Snacks](https://www.trendhunter.com/trends/wotsits-crunchy.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Puffed Veggie-Packed Snack Products](https://www.trendhunter.com/trends/caulipuffs.md) - [Lightly-Textured Vegan Snacks](https://www.trendhunter.com/trends/sweet-potato-poppers.md)