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# Ultra-Spicy Nacho Chips
Doritos Flamin' Hot Nacho Chips Kick Classic Doritos Up a Notch

By Katherine Pendrill | Published 2019-01-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/flamin-hot-nacho-chips
References: [delish](https://www.delish.com/food-news/a25837493/doritos-flamin-hot-nacho-chips/)

If you already love Flamin' Hot Cheetos, you're bound to enjoy the new [Doritos](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot) Flamin' Hot Nacho chips.

Doritos Flamin' Hot Nacho chips are the kind of hybrid snack food that chip lovers dream about. The chips combine Doritos' classic [nacho flavor](https://www.trendhunter.com/trends/doritos-notchos) and kick it up a couple of notches with the bold, spicy kick of Flamin' Hot Cheetos. The result is a fiery chip that you may need to dip in order to handle the heat. Of course, those that are familiar with the intense flavor of Flamin' Hot Cheetos will likely be able to enjoy these chips straight out of the bag.

To make the new flavor really pop, Doritos Flamin' Hot Nacho chips come in a bold red and black bag with a picture of a flaming nacho chip.

Image Credit: *Frito-Lays.*

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 45% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Spicy Snacks:** There is an opportunity for companies to introduce more hybrid and spicy snacks to cater to consumers who enjoy bold, intense flavors.
- **Flavored Packaging:** Innovation can come in the form of packaging design as companies can experiment with bold colors and graphics to enhance the product's visual appeal and suggest the flavor profile to the consumers.
- **Cross-brand Collaborations:** There are opportunities for companies to collaborate with other brands to combine fan-favorite flavors and create hybrid snacks that cater to a wider audience.

### Where This Applies

- **Snack Food Industry:** Companies in the snack food industry can experiment with combining different flavors and catering to consumer demand for intense flavors using technology and food innovation.
- **Packaging Industry:** Companies in the packaging industry have the opportunity to work with food and beverage brands to create bold and eye-catching designs and packaging materials to maximize product appeal and sales.
- **Food and Beverage Industry:** The food and beverage industry can collaborate to create cross-brand products that appeal to a wider audience and capitalize on the popularity of unique and bold flavor combinations.

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